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Do new Instagram photos automatically update on your hotel website?

Understanding how Instagram feed synchronization works

Key points:

  • Yes, LightWidget automatically updates new Instagram posts.
  • The delay depends on the cache: between 30 minutes and 1 hour.
  • You can force a manual refresh from LightWidget.
  • A valid access token is required to maintain automatic updates.

When you add a photo or video to your Instagram account, the widget integrated into your hotel website can automatically display it without any action required from you. However, this update is not instantaneous and depends on a few key settings.

1. Automatic updates via the LightWidget cache

LightWidget automatically reloads the feed at regular intervals, thanks to a smart caching system. This cache allows it to:

  • Reduce your website's loading time
  • Preserve widget performance
  • Avoid repeated calls to the Instagram API

In practice, your new posts appear on average 30 to 60 minutes after being published on Instagram.

💡 Tip: To check that everything is working, post a new photo and then refresh the widget page after about an hour.

2. Force a manual update

If you want your new images to appear immediately, you can force the update in your LightWidget dashboard:

  1. Log in to www.lightwidget.com
  2. Open your Instagram widget
  3. Click on “Refresh cache” to manually refresh the feed.

The change will be visible instantly on your hotel website once the page is reloaded.

3. Conditions for automatic updates to work

To ensure LightWidget automatically retrieves your new photos, please check that:

  • Your access token is still valid.
  • Your Instagram account is public and unrestricted.
  • Your widget is always connected to the correct business account.
  • You have not recently modified your permissions in Meta Business Suite.

💡 If your access token has expired, your feed will no longer sync. In this case, simply reconnect your Instagram account from LightWidget to restore automatic updates.

4. Publications that may not appear

Some posts are not always included in the feed:

  • Reels not shown on the main grid
  • Pinned or scheduled posts
  • Sponsored publications or publications restricted to certain countries

Make sure your new photos are clearly visible on your public Instagram profile.

5. Check the synchronization regularly

Even though the update is automatic, it is recommended to check the feed every 2 to 3 months:

  • To ensure that the token has not expired
  • To confirm that the new photos are appearing correctly
  • To manually refresh the cache if needed

Conclusion

Yes, new Instagram photos automatically update on your hotel website thanks to LightWidget. The process is seamless and requires no manual intervention, as long as your Instagram connection remains active and valid. For immediate display, simply refresh the cache from your LightWidget account.