Can I import my articles from an Excel or Google Sheets file?

Understanding CMS content import

Key points • Importing from Excel or Google Sheets is not a native feature of the interface • Clear file structure facilitates content reuse • The method depends on your data format and your current CMS

Importing articles from an Excel or Google Sheets file is a common request from hotel marketing teams looking to save time when setting up a blog, news section, or editorial content. If automatic import isn't available directly in your standard interface, it's entirely possible to prepare your data for a clean and quick integration.

In most cases, your hotel website doesn't offer a CSV/Excel import button directly within the CMS. However, there are two effective approaches for integrating a large volume of articles.

The first step is to prepare a structured file. Your Excel or Google Sheets should contain columns corresponding to your CMS fields: Title, Slug, Summary, Content, Main Image (URL), Category, Publication Date… A coherent structure facilitates manual or semi-automated data entry.

💡 Tip: Use the exact same names in your file as your CMS fields. This reduces errors and speeds up item creation.

The second approach relies on assisted manual import. You can open your items one by one and copy and paste the content from your Excel file. This method remains the most accessible when you don't have a very large volume of items to import.

If you use an external tool or connector capable of reading a CSV file (depending on your technical ecosystem), you can automate part of the process. Some third-party tools allow you to transform an Excel or Google Sheets file into a set of items that can be created in a CMS, using scripts or APIs.

However, even with assisted import, you will need to manually check the visual fields, especially images, as these often need to be uploaded and not simply pasted as links.

Before starting the import, make sure your CMS collection is correctly built: titles, long fields, categories, dates, images… A good structure minimizes errors and allows for consistent integration of your editorial content.

Finally, a review after import is essential: consistency of titles, proper functioning of dynamic pages, well-linked images, correctly formatted dates and compliant categories.

Conclusion

Yes, you can import your articles from Excel or Google Sheets, but not automatically. By properly structuring your file and preparing your CMS fields, manual or semi-assisted import becomes quick and efficient for launching or enriching your hotel blog.