How should I structure my page titles for SEO?

Why you should structure your titles correctly

Key points • Headings guide Google and your visitors in reading your page • A clear H1, H2, H3 hierarchy improves your hotel SEO • Consistent headings enhance user experience and conversion

Heading structure is a key element of SEO. For a hotel website, it not only clarifies the content for visitors but also helps Google understand the theme and organization of your pages. A well-structured page offers better visibility, improved ranking, and a smoother user experience.

Start by defining a unique H1 heading for each page. The H1 is the main title; it should clearly describe the page's topic. For a room listing, it could be the room name; for a blog post, the editorial title. The H1 should appear only once and ideally contain a keyword related to the hotel industry.

Next, use H2 headings to structure the main sections. They allow you to introduce the key parts of the page: room description, amenities, experiences, related offers, practical information, etc. A good H2 heading helps the visitor quickly scan the page, which also improves reading time—a positive signal for SEO.

💡 Tip: if your page exceeds 300 to 500 words, feel free to add several H2 headings to break up the content.

H3 headings are used to detail subsections, such as room specifications, guide steps, or the description of a particular service. They allow for a logical structure without making H2 headings more cumbersome.

Ensure that your titles: • are descriptive • naturally incorporate a hotel keyword • avoid unnecessary filler • follow a consistent hierarchy (H1 → H2 → H3, not H3 before H2)

In dynamic pages (CMS), ensure that the fields used for titles are correctly linked to H1, H2, etc. tags. Using the same template for all your room listings, offers, or news items guarantees a consistent SEO structure.

Avoid several common mistakes: • repeating the H1 heading in other heading levels • using headings simply to style text • using multiple H2 headings without thematic coherence • artificially inserting keywords

Finally, remember to harmonize your entire hotel website. Consistency between pages (rooms, blog, restaurant, spa, news) enhances overall clarity and improves Google's perception of quality.

Conclusion

A well-thought-out heading structure is essential for hotel SEO. With a single H1, clear H2s, and consistent H3s, you provide a better visitor experience and help Google accurately understand the content of your pages.