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Add a date field to the site header

Making booking easy from the very first second

Key points: ● Add a date field visible upon arrival on the site ● Improve conversion rates by reducing clicks ● Connect the field to the existing booking engine ● Ensure consistent and responsive integration

Adding a date field directly to the header of a hotel website is a common practice to streamline the booking experience. By allowing visitors to immediately select their dates, you reduce the steps required before accessing the search engine and naturally increase conversion rates.

This strategic area, visible on all pages, becomes a real performance lever for independent hotels as well as for groups.

Why add a date field to the header?

Integrating a date selector into the header allows you to: ● accelerate the customer journey from the homepage ● improve search engine visibility without requiring an additional button ● reduce navigation friction ● capture visitors actively searching for a stay

💡 Tip: This field should remain simple and clear. A dual check-in/check-out calendar is generally the most efficient format.

How to integrate a date field into the header

Integration can be done in several ways depending on your engine and your Webflow structure.

1. Add a custom form connected to your engine

You can integrate a mini form into the header including: ● arrival field ● departure field ● “Book” button

This form then directs the user to the booking engine with the predefined parameters in the URL. Your engine usually provides these parameters (examples: arrival, departure, adults).

💡 Tip: Ask your booking engine provider for the exact list of URL parameters. This ensures a fully functional integration.

2. Integrate an official engine widget

Some providers offer a dedicated widget for headers or banners across the entire site. This widget is integrated via a small script or embed code. The advantage: the style, schedule, and interactions are managed by the engine itself.

3. Add a Webflow date field and dynamically connect the URL

Webflow allows you to add a standard date picker. You can then configure the booking button to automatically generate the search engine URL based on the selected dates. This requires a little JavaScript but remains perfectly manageable in a hotel environment.

4. Place the form in a sticky header

To further increase visibility, you can: ● place the date field in a sticky header ● reduce its size for mobile-friendliness ● maintain constant access to the dates throughout the navigation

This significantly improves the experience on mobile devices where the user scrolls more.

Best practices for a high-performing date field

  • Use a calendar with dual selection to avoid errors. ● Add a smooth animation to attract attention without being distracting. ● Check mobile compatibility: the calendar must be user-friendly. ● Use clear labels: “Arrival” and “Departure”. ● Test redirects to your search engine after each update.

💡 Also consider optimizing loading times: a heavy widget can impact overall performance, especially on mobile.

Conclusion

Adding a date field to the header of a hotel website is an excellent way to streamline the booking experience and improve conversions. Whether you opt for a native widget from the search engine or a custom form in Webflow, this integration enhances the clarity of the customer journey and the sales performance of your site.