Add a "I accept the privacy policy" checkbox to the form

strengthen visitor compliance and trust

Key points • Adding an acceptance checkbox is recommended to comply with the GDPR • Implementation depends on the type of form used • The checkbox can be mandatory with a direct link to your privacy policy

To ensure GDPR-compliant data collection and inspire trust in your visitors, adding a "I accept the privacy policy" checkbox is an excellent practice. On a hotel website, this step reassures users who wish to subscribe to your newsletter, receive your offers, or contact you via a form. However, the possibility of adding this checkbox depends on how your form is integrated.

💡 Tip: A clickable link to the privacy policy is essential to validate the user's informed commitment.

Can an acceptance checkbox be added? Yes, depending on the form configuration.

1. Native form integrated into your hotel website

If your website uses a native form, adding a checkbox is perfectly possible. Your technical team or agency can: • add a visible checkbox • make the checkbox mandatory to submit the form • integrate a direct link to your privacy policy • customize the message to suit the hotel industry

This type of addition is quick and fully customizable.

2. Embedded form from a marketing tool

Some embeds allow you to add a GDPR checkbox directly from their interface. In this case, simply: • access the form editor in your email marketing tool • activate the GDPR compliance option • customize the checkbox text • republish or re-embed the code if necessary

💡 Tip: If the embed does not include this option, the solution is to replace the embed with a native form connected to your marketing tool.

3. Form connected via API, Make or Zapier

For advanced forms: • The GDPR checkbox must be added directly to your website. • The automation must then record the checkbox's state (true/false) or ignore it if it is not required in the database. • Submission should only occur if the checkbox is checked.

Your team can easily adapt the form logic to the existing workflow.

GDPR Best Practices

• Make the checkbox mandatory for all personal information collection • Display clear and accessible text, without legal jargon • Add a link to the privacy policy in a new window • Avoid pre-checked boxes, which are not GDPR compliant

💡 Tip: Effective wording: “I agree that my information will be used in accordance with the hotel’s privacy policy.”

Conclusion

Yes, it's perfectly possible to add an "I accept the privacy policy" checkbox to your form, regardless of the integration method used. It's a simple improvement, essential for your GDPR compliance and invaluable for building trust with your visitors.