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Add a registration form to the footer

optimize email collection throughout the customer journey

Key points • The footer is an ideal location to capture subscribers • The form type determines the integration method • You can use a native form or an external embed depending on your needs

Adding a signup form to the footer is an excellent way to continuously increase email collection on your hotel website. The footer is present on every page, discreet yet visible, making it a strategic area to encourage visitors to subscribe to your newsletter or receive exclusive offers. The integration method depends on the type of form used on your site.

💡 Tip: The footer should remain visually balanced: integrate a simple, clear form adapted to your hotel's branding.

Steps to add a form to the footer

1. Identify the type of form you want to use

You can integrate: • a native form built directly on your site • an embedded form from an email marketing tool (Mailchimp, Brevo, etc.) • a form connected via API or external automation

The choice impacts the appearance of the form, its style, and the available features.

2. Add a native form to the footer

This is the most flexible solution. You can: • add an email field • add a GDPR checkbox if needed • customize the call message (“Receive our exclusive offers”) • set up a redirect or confirmation message after sending

Your team or agency integrates the form into the footer via the Editor or the Designer, depending on the current structure.

💡 Tip: A minimalist design works best in a footer: an email field and a button are enough.

3. Add an embed form (Mailchimp, Brevo)

If you are using an external embed: • retrieve the embed code from your email marketing tool • integrate it into the designated area of ​​the footer • adapt the style if your tool allows it, or have your team adjust the CSS

Embeds typically handle confirmations, redirects, and GDPR compliance directly from the marketing tool.

4. Add a form via API, Make or Zapier

If your system relies on automation: • your team must integrate a native form into the footer • the automation then handles adding subscribers to your marketing database • you can fully customize the form's appearance

This solution is ideal for hotels with a customized marketing flow.

Best practices for an effective footer form

  • Use a short, compelling message (“Stay informed about our exclusive offers”) • Include a single field to maximize conversion rates • Add a mandatory GDPR checkbox if necessary • Test the mobile version, as the footer is more compact there • Verify the integration after each website update

💡 Tip: Offer a clear benefit: “Receive early access to our best room offers.”

Conclusion

Adding a signup form to the footer of your hotel website is a simple and highly effective strategy for growing your email list. Whether you choose a native form, an embed, or an advanced integration, the possibilities are numerous and easily adaptable to your brand identity.