Add a registration form to the homepage

maximize collection from the first visit

Key points • It is perfectly possible to add a form to the homepage • Placement strongly influences conversions • The form can be native, embedded, or linked to external automation

Placing a signup form directly on your hotel website's homepage is an excellent strategy for quickly capturing your visitors' attention. This area receives high traffic and is an ideal space to promote your newsletter, exclusive offers, or news. Implementation depends on the type of form used and the current structure of your page.

💡 Tip: A clear message and elegant formatting can transform your homepage into a powerful acquisition lever.

How do I add a form to my homepage?

1. Choose the form type

You can integrate: • a native form directly into the layout • an embedded form (Mailchimp, Brevo…) • a form connected via automation (API, Make, Zapier)

Each solution has its advantages in terms of design, management and functionality.

2. Integrate a native form

To maintain a look that perfectly matches your hotel's branding: • add an email field and a clear button • integrate a GDPR consent checkbox if necessary • customize the appearance (rounded buttons, hotel colors, typography) • define a redirect or confirmation message

It is the most flexible and visually consistent solution.

💡 Tip: Place the form in a breathable section, for example below the hero or at the beginning of the content.

3. Integrate an embed form (Mailchimp, Brevo)

Email marketing tools provide a ready-to-use embed code. To use it: • Retrieve the code from your tool • Embed it in the desired block on the homepage • Adjust the style if necessary

The embed supports confirmations, redirects and GDPR options directly from the marketing tool.

4. Use a form connected via API or automation

If your hotel uses an advanced automated feed: • Add a native form to the homepage • Connect it to your marketing tool via existing automation • Fully customize the form's design and behavior

This method guarantees great flexibility while maintaining robust data processing.

Best practices for effective integration

• Add a compelling message (“Receive our exclusive offers”) • Use a clean design to avoid cluttering your homepage • Limit yourself to one field to maximize conversions • Test the mobile version to ensure an optimal experience • Verify that the form works after each website update

💡 Tip: Simple forms convert up to twice as well as forms with multiple fields.

Conclusion

Yes, you can absolutely add a signup form to your hotel website's homepage. Whether you choose a native form, an embed, or advanced automation, this integration will allow you to effectively grow your email list and improve your marketing strategy.