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Add two-step verification to my form

Why double opt-in is essential for your establishment

Key points • Confirms registration via a validation email • Improves the quality of your marketing database • Strengthens GDPR compliance • Reduces fraudulent or unintentional registrations

Double opt-in adds a verification step between registration and the final addition of a contact to your list. For a hotel website, this method is ideal for ensuring a clean, engaged, and legally compliant subscriber base. It strengthens visitor trust while increasing the deliverability of your marketing communications.

Here's how to easily implement this double validation on your form.

Understanding how double opt-in works

The process takes place in two stages:

  1. The user fills out your registration form.
  2. He immediately receives an email containing a confirmation link.
  3. Your registration will only be validated after you click on this link.

This method allows you to prove consent, avoids misspelled registrations and ensures that each contact really wants to receive your communications.

💡 Tip: Double opt-in is particularly recommended for newsletters, exclusive offers, privilege clubs and loyalty programs.

Prepare your form for double validation

Your form must include: • A valid email address • A clear statement explaining that a confirmation email will be sent • A consent box if the purpose is marketing

Example of a message: "You will receive an email to confirm your registration."

This transparency strengthens trust and increases the validation rate after submission.

Set up the confirmation email

Your email should contain: • A clear message explaining the reason for registration • A confirmation button or link • The name of your hotel, to reinforce legitimacy • A simple and mobile-friendly design

Example message: "Thank you for your interest in our hotel. Click the button below to confirm your registration and receive our news."

💡 Tip: Add a limited validity period to the link for an enhanced level of security.

Redirect to a confirmation page

After the user clicks the validation link, redirect them to a confirmation page. This page can: • Confirm that the registration has been received • Display a welcoming message related to your hotel's atmosphere • Suggest an exclusive offer or a discovery page

This step improves the user experience and enhances the value of your establishment.

Follow up on unconfirmed contacts

Users who do not verify their email address should remain in "unconfirmed" status and should not receive your communications. However, you can: • Send a reminder email • Check that there are no technical issues preventing message delivery

💡 Tip: A well-cleaned marketing database improves deliverability and avoids impacting your open rates.

Conclusion

Adding double opt-in to your form is an excellent way to improve the quality of your subscriber base, increase visitor trust, and strengthen the compliance of your data collection. This simple approach enhances your marketing strategy and the professional image of your hotel.