Can I connect my booking engine to Facebook or Google Hotel Ads?
Maximize your hotel's visibility through advertising connections
Key points ● Check your search engine's compatibility with Facebook and Google Hotel Ads ● Understand the different types of integration available ● Connect your availability, rates, and booking link feeds ● Track and optimize performance to increase direct bookings
Connecting your booking engine to Facebook or Google Hotel Ads is one of the most effective strategies for increasing your hotel's online visibility and generating more direct bookings. These platforms display your rates, availability, and booking links in real time, making it easier for guests to access the best official rate.
Is it possible to connect your booking engine?
In most cases, yes. Most modern booking engines used in the hotel industry are compatible with metasearch and direct advertising platforms, including: ● Google Hotel Ads ● Facebook Travel Ads (formerly Dynamic Ads for Travel) ● Bing Hotel Ads (depending on the provider)
Your ability to connect these platforms depends primarily on two factors: ● the booking engine used ● the existence or not of an official connectivity partner
💡 For an independent hotel, this connection is rarely made directly: it most often goes through a certified connector.
How does the connection with Google Hotel Ads work?
Google Hotel Ads uses a data feed that transmits: ● rates ● availability ● room types ● direct links to your search engine
Your search engine must be able to: ● generate this feed in the correct format ● send it to Google via a partner integration ● update the data in real time or near real time
In most cases, the connection is made via a third-party provider specializing in hotel meta-search.
Benefits for your hotel
- Improved visibility in Google Maps and Google Travel ● Price comparison highlighting your official rate ● Significant increase in direct bookings
How does the connection with Facebook Travel Ads work?
Facebook allows you to create dynamic campaigns based on: ● the desired travel dates ● the travel audience ● the visitor's past behavior
To do this, your search engine must be able to: ● send a dynamic catalog (rates, rooms, availability) ● generate tracked URLs for booking ● synchronize data regularly
💡 This integration is ideal for retargeting visitors who have viewed your site without booking.
General steps to connect your booking engine
Although each engine has its own specific characteristics, the overall process looks like this:
1. Check compatibility
Check with your provider to see if they offer: ● native connectivity ● a partnership with a connectivity agency ● an API allowing for custom integration
2. Choose a certified connector if necessary
Many search engines use an intermediary to manage the feed for you. Advantages: ● Rapid integration ● Full compliance with platform requirements ● Optimized bid and campaign management
3. Enable campaign connection
Depending on the platform, you will need to: ● provide the search engine URL ● validate the inventory feed ● connect your Facebook or Google ad account ● define tracking and conversion settings
4. Test the redirection and the rates
Before launching: ● check the displayed prices ● test access to your search engine ● ensure that the links lead to the correct dates
5. Track performance
Analyze: ● clicks ● impressions ● direct bookings generated ● cost per acquisition
💡 Regular optimization significantly increases your return on investment.
Best practices for a high-performance connection
- Ensure your official rate is competitive with OTAs. ● Highlight your direct benefits (flexible cancellation, complimentary breakfast). ● Test the consistency of multilingual support on your search engine. ● Implement conversion tracking to analyze results. ● Check daily for updates to rates and availability.
Conclusion
Yes, it's absolutely possible to connect your booking engine to Facebook and Google Hotel Ads. This integration is actually one of the most powerful strategies for increasing direct bookings and boosting your online visibility. Careful setup, regular monitoring, and a suitable connector guarantee optimal performance.