Can the form be connected to Google Analytics to track conversions?

Why connect your form to Google Analytics

Key features • Allows for precise measurement of registrations and requests sent • Helps optimize your hotel marketing campaigns • Offers a clear view of the user journey • Compatible with Google Analytics 4 via custom events

Yes, it is absolutely possible to connect your form to Google Analytics to track conversions. For a hotel website, this connection is a real asset: it allows you to understand where your most qualified visitors come from, optimize your campaigns, and improve the effectiveness of your registration, contact, or quote request forms.

Here's how to set up reliable and compliant tracking for your conversions.

Using a custom event in Google Analytics 4

GA4 works primarily through events. To track a form-related conversion, you must create or trigger a specific event, for example: • form_submit • newsletter_signup • contact_request

As soon as a user submits the form, the event is transmitted to Google Analytics.

💡 Tip: The event name should be simple, clear, and reusable across multiple pages.

Trigger the event via Google Tag Manager

The simplest method for a hotel is to use Google Tag Manager (GTM), which allows you to: • Track form submissions • Automatically trigger a GA4 tag • Manage tracking without modifying the website's code

Usual steps:

1. Create a GA4 “Event” tag in GTM
2. Specify the name of the event (e.g., form_submit)
3. Configure a trigger based on form submission.
4. Test the event via Preview mode
5. Publish your changes

Use a post-form redirect

If your form redirects to a confirmation page (e.g., /thank you), you can track conversions using that page as a goal, specifically via: • An automatic “page_view” event associated with the URL • A conversion declared in GA4

This method is simple, very reliable, but requires systematic redirection of the form.

💡 Tip: Use a personalized thank you page to enhance the hotel customer experience.

Declare the event as a conversion

After configuring the tracking:

1. Go to Admin → Events
2. Locate the event corresponding to your form.
3. Activate the “Mark as conversion” option.

This allows you to display the results in your reports and analyze the effectiveness of your Google Ads, Meta Ads or email marketing campaigns.

Verify GDPR compliance

The connection to Google Analytics must comply with European requirements. Ensure that: • Cookie consent is requested before any triggering • The event is only sent if the user accepts tracking • No personal data (email, name, etc.) is transmitted to GA4

💡 Tip The form itself does not need to transmit personal data to Google Analytics: only the event counts.

Conclusion

Yes, you can connect your form to Google Analytics to effectively track conversions. By using Google Tag Manager, a redirect to a confirmation page, or a custom event, you get accurate, reliable, and essential tracking to optimize your hotel marketing efforts. With GDPR-compliant settings, this configuration becomes a real performance driver.