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Can the registration form be synchronized with my CRM?

Centralize your data for more effective marketing

Key points • Yes, synchronization with a CRM is possible • The method depends on the type of form used • Good synchronization improves the quality of your data and your campaigns

For a hotel, synchronizing a registration form with a CRM allows you to centralize customer information, better track their interactions, and enhance the personalization of your marketing campaigns. Whether you use a native form, an embed, or advanced automation, there's always a solution to connect the registration process to your CRM system.

💡 Tip: The cleaner and more regular the synchronization, the more your data becomes usable for segmentation and customer relationship management.

Is it possible to synchronize the form with a CRM?

Yes, absolutely. Synchronization depends primarily on how your form is currently connected to the site:

  • Native form • Embed from an email marketing tool • Automation via API, Make, or Zapier • Custom technical workflow

Each option allows you to link registrations to your CRM with a different level of flexibility.

How do I synchronize the form with my CRM?

1. Synchronization via a native form

Your team can: • connect the form directly to the CRM via an API • transmit the fields (email, first name, GDPR consent, etc.) • route each registration to a pipeline, list, or segment within the CRM

This solution is flexible and suitable for hotels that want to maintain a completely personalized design.

2. Synchronization via an email marketing tool embed

If your form uses an embed (e.g., an email marketing solution): • some tools can automatically send contacts to your CRM • otherwise, an intermediate connector may be necessary • you can also add a tag or field to facilitate CRM synchronization

💡 Tip: The tags added during registration greatly facilitate the organization of contacts once in your CRM.

3. Synchronization via automation (API, Make, Zapier)

This is the most powerful and flexible method: • each new registration triggers a scenario • data is sent directly to your CRM • you can apply tags, assign a salesperson, or trigger a sequence

This approach allows you to orchestrate a flow that is perfectly tailored to your hotel.

4. Synchronization via a custom-designed feed

If your technical team has developed a specific connection: • registrations can be sent to multiple CRM modules • fields can be enriched (source, form, language, hotel tag) • the integration can include steps such as scoring or qualification

This option is ideal for hotel chains or organizations with complex CRM systems.

Best practices for successful synchronization

  • Verify that the submitted fields correspond to the CRM fields. • Use a mandatory GDPR checkbox to ensure clear compliance. • Test a registration after each update. • Add a tag per form for simple and readable segmentation. • Limit required fields to avoid synchronization errors.

💡 Tip: Use an address like firstname.lastname+test@gmail.com to quickly test each feed.

Conclusion

Yes, it's entirely possible to synchronize your registration form with your CRM, regardless of how it's integrated into the website. Depending on your needs, the connection can be made via API, embed, automation, or a custom feed, ensuring seamless and centralized data collection to strengthen your hotel marketing strategy.