Can we add an animation or a pop-up to encourage registration?

Boost registration and increase conversions

Key points • Yes, you can add an animation or pop-up to encourage registration • Several formats are possible depending on your hotel strategy • Integration can be native, via script, or via an external tool

Adding an animation or pop-up to your hotel website is a great way to increase newsletter sign-ups or subscriptions to exclusive offers. This type of element captures attention, enhances the user experience, and can convert visitors who wouldn't have filled out a traditional form. As always, the method depends on your current setup, but several options are available.

💡 Tip: A discreet, elegantly animated pop-up can double the registration rate when used correctly.

Can we add an animation or a pop-up? Yes, depending on your needs

1. Add an animation to the form

To make your form more attractive, you can add: • a slight animation when hovering over the button • a focus effect on the email field • a micro-animation (fade, slide, slight zoom) when the form appears • an animated icon to encourage clicks

These animations are possible if your form is: • native • connected via automation • customized

They are configured directly in the Designer and do not affect the operation of the form.

💡 Tip: Micro-animations should remain light to maintain a refined and consistent atmosphere with a hotel setting.

2. Add a signup pop-up

Yes, you can add a pop-up with different triggering conditions: • on exit intent • after a few seconds • after scrolling part of the page • on the first visit

Pop-ups can be: • native (created in the Designer with interactions) • generated via an external tool • embedded as a script in the page

They may include a full registration form or a button leading to a dedicated section.

3. Pop-up via external tool

Some marketing tools offer ready-made pop-ups. They allow for: • centralized design management • advanced options (A/B testing, triggers, segmentation) • easy integration via a script

The pop-up then automatically integrates into your hotel website.

4. Pop-up or animation via automation/API

If your registration process is already automated: • the pop-up can contain a native form • the data is then sent normally to your database • you retain complete freedom over the pop-up's design

This solution combines visual customization and technical robustness.

Best practices for an effective animation or pop-up

• Use an elegant design, consistent with the hotel industry. • Don't take up the entire screen (opt for a discreet format). • Display a clear and engaging message. • Avoid intrusive pop-ups on mobile devices. • Add a GDPR checkbox if the pop-up contains a form. • Test different timings to find the one that converts best.

💡 Tip: A pop-up offering a discount or an exclusive offer works very well on hotel websites.

Conclusion

Yes, it's absolutely possible to add an animation or pop-up to encourage registration on your hotel website. Whether you opt for a subtle effect on your form, an elegant pop-up window, or an animated block, several solutions exist to increase your conversions while maintaining a premium experience.