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Can we display a banner at the bottom of the site with an offer and a registration field?

capture attention without interrupting navigation

Key points • Yes, it is perfectly possible to display an offer banner at the bottom of the site • The banner can include a signup field and a submit button • The design, text, and display logic are fully customizable

Displaying a static banner at the bottom of a hotel website is an elegant way to highlight a special offer while encouraging visitors to sign up. Unlike a pop-up, the banner doesn't block navigation and remains visible at all times, making it an excellent conversion tool. It can include an email field, a call-to-action button, and even a promotional message.

💡 Tip: Fixed banners convert very well because they are visible without being intrusive.

Is it possible to add a banner? Yes, very easily.

1. Native banner integrated directly into your hotel website

This is the most personalized and visually appealing solution. Your team can create: • a fixed banner at the bottom of the screen (sticky bar) • a clear message announcing the current offer • an email field integrated into the banner • a signup button (“Sign me up”, “Receive the offer”) • a GDPR checkbox if required • a smooth animation

The banner can be visible: • on all pages • or only on certain strategic sections (offers, blog, homepage)

💡 Tip: Slightly transparent banners or those with a plain background integrate very well into a high-end hotel website.

2. Banner via external tool

Some marketing tools allow you to integrate: • an offer bar • a registration field • a trigger (appearance after X seconds, scrolling, etc.) • a customizable design

Simply add an integration script to your site and the banner will appear automatically.

3. Banner connected via API, Make or Zapier

If your form is already automated: • the banner's email field can be native • the data will then be sent to your marketing tool via automation • the design is completely customizable • you can display the banner only to specific audiences or pages

This solution is ideal if you want a 100% customized banner.

What content should I put in a banner to maximize sign-ups?

  • A clear offer: “Receive 10% off your next stay” • A short call to action: “Sign up to take advantage” • A simple and accessible email field • A clearly visible and high-contrast button • A GDPR checkbox if required • An option to close the banner (discreet cross, “Don’t show again”)

💡 Tip: Banners with a dark background and clear text capture more attention without hindering readability.

Best practices for an effective banner

  • Maintain a clean and responsive design • Test the mobile version, as height is limited • Ensure the banner doesn't obscure any essential elements (chat, badges, cookies) • Limit the height to avoid hindering navigation • Define how the banner will close: temporarily or permanently via cookies

💡 Tip: A banner displayed after a few seconds avoids surprising the user while maximizing the registration rate.

Conclusion

Yes, you can display a banner at the bottom of your website with an offer and a signup field. Whether it's native, integrated via an external tool, or linked to automation, the banner becomes an excellent way to boost conversions on your hotel website. It remains visible, elegant, and perfectly suited to a high-end design.