Can you add a pop-up to encourage visitors to register?

Boost email collection on your hotel website

Key points • Yes, it is possible to add a registration pop-up • The design can be native, animated, or integrated via an external tool • The trigger is customizable based on visitor behavior

Adding a signup pop-up is a highly effective strategy for capturing visitors' attention within the first few minutes of browsing. On a hotel website, this format allows you to highlight a newsletter, an exclusive offer, or a customer benefit, all while providing an elegant and unobtrusive experience. The method varies depending on your site's current structure, but a pop-up can always be integrated.

💡 Tip: Soft-appearing pop-ups, well integrated visually, multiply your sign-up rate without disrupting the user experience.

How do I add a signup pop-up?

1. Create a native pop-up on your hotel website

This is the most personalized option. Your team can: • create a pop-up block directly in the Designer • integrate a native form or call-to-action area • add an elegant appearance animation (fade-in, slide-up) • design a layout that blends seamlessly with your visual identity • control the triggers: on scroll, after a few seconds, on exit (exit intent)

This solution guarantees seamless integration and great creative freedom.

2. Add a pop-up using an external tool

If you use a marketing tool, some platforms offer: • pre-designed pop-ups • customizable design options • advanced triggers (segmentation, language, behavior) • simple embed code to paste into your website

The advantage: centralized management, A/B testing, integrated statistics.

💡 Tip: An external tool is ideal if you want to test several versions of pop-ups to optimize your conversions.

3. Add a pop-up via automation or API

If your registration form uses automation (Make, Zapier, API): • the pop-up can contain a native form • the automation only handles sending the data • you retain complete freedom over the appearance and display logic

It's perfect if you want to combine custom design with advanced sending logic.

What type of pop-up should I choose for a hotel website?

Stylish pop-up shop with exclusive offer

Ideal for: • promoting a newsletter benefit • highlighting a discount reserved for subscribers • attracting visitors who are still hesitating

Discreet pop-up at the bottom of the page

Ideal for hotels wanting a non-intrusive format. It catches the eye without interrupting the reading experience.

Full-screen pop-up (rare)

Use only for: • a major campaign • a specific period (seasonal opening, special offer) • an ultra-immersive experience

💡 Tip: Overly intrusive pop-ups increase quick closures. Opt for a subtle and refined design.

Best practices for a high-performing pop-up

• Use a clean design that incorporates the hotel's colors and typography. • Add a clear and compelling message (“Receive our exclusive offers”). • Include a simple email field to minimize friction. • Include a GDPR checkbox if the pop-up contains a form. • Avoid displaying the pop-up too frequently to prevent user fatigue. • Test the mobile experience: essential for visitors on the go.

💡 Tip: A pop-up after 5 to 8 seconds of browsing converts better than an immediate appearance.

Conclusion

Yes, it's perfectly possible to add a signup pop-up to your hotel website. Whether it's native, integrated via an external tool, or connected to your existing automation, the pop-up can become a powerful acquisition lever, provided it remains elegant, relevant, and perfectly integrated into your brand identity.