Can you modify the form's design (colors, buttons, text)?
customize the form to reflect your hotel's identity
Key points • Yes, it is possible to modify the form design • Customization depends on the type of form used • Editable elements include colors, typography, buttons, and messages
Adapting your registration form design to your hotel's visual identity improves the user experience and reinforces your website's consistency. Colors, buttons, text, margins, typography: everything can be adjusted depending on how the form is integrated. Customization is simple once you know the type of form being used.
💡 Tip: A form that is consistent with your brand inspires more trust and increases conversion rates.
Can the form's design be modified? Yes, depending on its type.
1. If the form is native
This is the most flexible solution. Your team can modify: • colors (buttons, borders, background, hover) • typography (size, style, weight) • button and placeholder text • spacing and layout • the GDPR checkbox and its style
Everything is fully customizable to respect the visual identity of your hotel.
💡 Tip: A contrasting button significantly improves conversions.
2. If the form is an embed (Mailchimp, Brevo…)
The design can be modified: • directly in the platform interface (if the tool allows it) • via custom CSS styles added to your site • by choosing a simplified version of the embed to apply your styles
The possibilities depend on your tool, but adjustment is always possible.
3. If the form is processed through automation (API, Make, Zapier)
In this case, your form is usually visually native, and only the submission process is automated. Therefore, you can: • freely customize the style • modify the text • adjust the button or the overall appearance
Automation does not limit the form design.
4. If the form is personalized or custom-made
Your team can work on: • the complete appearance of the block • the button behavior • error and success messages • animations or micro-interactions
This configuration allows for a design perfectly aligned with your brand universe.
Best practices for a visually effective form
- Use the main colors from your brand guidelines • Choose sufficient contrast to ensure accessibility • Add a clear and legible button (“Sign up”, “Receive offers”) • Opt for simple fields to improve conversion rates • Maintain a clean and uncluttered design, especially on mobile devices
💡 Tip: A simple and elegant form converts better than a form that is too decorative or cluttered.
Conclusion
Yes, you can absolutely modify the design of your registration form: colors, buttons, text, fonts, and formatting. The level of customization depends on how your form is integrated, but visual adaptation is always possible to reinforce your brand image and improve the user experience on your hotel website.