Conduct a performance audit for your hotel site

Comprehensive analysis to identify obstacles and optimize the experience

Key points • Evaluate loading speed and blocking scripts • Analyze images, videos, and large media files • Examine mobile display and scrolling fluidity • Check the technical structure and overall stability • Prioritize actions that will have the greatest impact on conversions

A performance audit helps you understand precisely why a hotel website is slow, displays incorrectly, or lacks fluidity. It highlights the elements that impact speed, user experience, and the site's ability to convert visitors into bookings. Here is a comprehensive, structured audit methodology tailored to websites in the hotel industry.

Analyze the loading speed

Start by measuring the actual speed of the site, especially on mobile. Points to check: • Initial load time • Total page size • Blocking resources (JS, CSS) • 4G network performance 💡 Priority: if the load time exceeds 3 seconds, there are already major areas for improvement.

Check image optimization

Images often represent the largest portion of a hotel website's page weight. Analyze: • Their format (preferably WebP) • Their size (max 1200–1600 px for a modern site) • Their compression • Their mobile performance. A single unoptimized image can slow down an entire homepage.

Examine the videos and animations

Essential audit for visually rich hotel websites. Check: • Video size • Autoplay or not • Hosted integrations (YouTube / Vimeo) • Overly complex animations 💡 Animations should be reduced or even disabled on mobile.

Analyze external scripts

Each script added to the site slows down loading: • Chat widgets • Marketing tools • Advertising pixels • OTA widgets, customer reviews or weather. Sort through them: keep only the essential scripts.

Check the general technical structure

A technical analysis can detect: • CSS files that are too large or not minified • Unoptimized JavaScript • Overlapping elements blocking rendering • Missing or incorrect meta tags • Lack of lazy loading for images 💡 A clean structure is the basis of a fast and stable site.

Test the display on mobile

Mobile devices now account for over 60% of hotel visitors. Check: • Overall readability • Overflowing elements • Hidden or duplicated sections • Scrolling fluidity • Actual loading time on mobile devices. A high-performing website must be designed with mobile-first in mind.

Evaluate UX consistency and conversion

A performance audit is not limited to speed. It also takes into account: • The clarity of the user journey • Access to the booking module • The readability of CTAs • The order in which content appears • The overall perception of ease of navigation 💡 A site can be fast but unclear: the two aspects are inseparable.

Prioritize corrective actions

Once the audit is complete, classify the actions into three categories: • High priority: images, heavy scripts, mobile speed, animations • Medium priority: content structure, CSS/JS file size • Low priority: aesthetic or secondary optimizations This ensures a rapid and measurable improvement.

Conclusion

A comprehensive performance audit allows you to precisely understand the areas slowing down your hotel website and identify the actions needed to deliver a seamless, modern, and efficient experience. By improving speed, visual quality, and mobile display, you directly increase your conversion rates and enhance your establishment's premium image.