Display a link to the privacy policy
Why this link is essential on your hotel website
Key points • Mandatory as soon as personal data is collected • Enhances transparency and visitor trust • Required for GDPR compliance • Must be visible, accessible, and easily identifiable
In a hotel website, data collection is frequent: registration forms, information requests, reservations, newsletters, and tracking of customer preferences. To comply with the GDPR and offer a transparent experience, displaying a link to the privacy policy is not only recommended: it is essential.
Here's why this link needs to be present and where to integrate it so that it's compliant and clear for your visitors.
Why this link needs to be displayed
The GDPR requires that every user have easy access to information regarding: • The data collected • The purpose of its processing • The retention period • The individual's rights • How to exercise these rights • The data controller
A link to the privacy policy makes this information accessible without adding unnecessary bulk to your forms or pages. It's a fundamental element of transparency and legal protection for your organization.
💡 Tip: A clear link avoids text overload in your forms and improves the customer experience.
Where should the link be placed to ensure it is compliant?
The link must be visible, legible, and accessible at all times. Recommended locations are:
- In the footer, in a dedicated legal information area • Next to consent fields in a form • In the immediate vicinity of any checkbox related to data collection • On the booking or information request page if specific processing is involved
In a registration form, it is essential that this link be placed right next to the consent statement to ensure complete reading and facilitate understanding.
How to formulate this link
Your link must be explicit and unambiguous, for example: • “Privacy Policy” • “Learn more about how we manage your data”
Avoid overly generic formulations such as “Mentions” or “Conditions”, which lack clarity.
💡 Tip: Add a short phrase to your form: "Learn more in our privacy policy", then link directly to that section.
Check the link's accessibility
To be fully compliant: • Ensure the link is accessible on desktop and mobile • Ensure sufficient color contrast for readers • Avoid hiding the link in a dropdown menu or an unreadable footer • Test the link regularly to verify that it still works
A broken or misplaced link can be considered as missing information and harm compliance.
Conclusion
Yes, you absolutely must display a link to your privacy policy on your hotel website. This ensures transparency, reassures your visitors, and guarantees your compliance with the GDPR. Placed prominently and associated with any data collection, it becomes an essential element of your digital strategy and your relationship of trust with your customers.