Fix blurry images on your hotel website

Understanding the causes and improving visual quality

Key points • Check image resolution and format • Identify sizing errors in the layout • Check automatic compression and responsiveness • Optimize media to ensure crisp rendering on all screens

Blurry images on a hotel website negatively impact the perception of your rooms, spaces, and brand. Visual quality directly influences booking decisions. If some images appear blurry on only a few pages, it's usually due to a problem with resizing, compression, or an incorrect format.

Here's how to precisely identify the source of the blur and restore professional image quality.

Check the original image resolution

One of the most common causes is using an image that is too small and displayed too large. For a sharp image: • Recommended width: 1600–2000 px for main visuals • Ideal format: WebP for room or lifestyle images • Aspect ratio consistent with the display area 💡 A 600 px image displayed on a 1400 px block will inevitably be blurry, even if the page is properly configured.

Control the resizing settings in the layout

Some pages may use: • Larger containers • Background stretch images • Fullscreen sections • Columns with custom widths. If the layout automatically stretches the image, it will lose its sharpness. Check that the images are: • Set to “cover” if used as a background • Set to “contain” or “auto” when displayed directly • Adjusted to the actual size of the container

Identify excessive automatic compression

Some platforms automatically compress images upon import or page load. This can generate: • Visible artifacts • A lack of detail • Slight but constant blur 💡 Re-import a better-compressed version manually (70–80% quality in WebP), which is often superior to the automatic compression.

Check the mobile source and responsive versions

Images may appear blurry only on mobile or tablet if: • A smaller version is loaded on these devices • The responsive design uses a low-resolution image • The mobile version displays the image at full width. Ensure that: • Images are served in a version adapted to each screen • No "optimized" mobile image is too small • Aspect ratios remain consistent between desktop and mobile

Make sure the image is not a screenshot

On some websites, blurry images simply come from screenshots sent by mistake. Screenshots generate: • Low resolution • Digital noise • Significant compression. It is always preferable to export visuals from the original source (professional photos).

Check the background images

Background images are often: • Cut out • Automatically zoomed • Aggressively cropped. This forced zoom can blur the image. Adjust: • The cover option to "center center" • A fixed or adjustable background size • The section height to avoid unnecessary enlargement

Clean up and optimize your media library

Old, undersized, or repeatedly compressed images can become blurry after several re-imports. A good practice is to: • Delete old versions • Re-import a clean, properly optimized version • Centralize visuals with consistent sizes across the entire hotel website

Conclusion

Blurry images on some pages often stem from resolution, sizing, or excessive compression issues. By checking the original quality, adjusting the responsiveness, and optimizing the media, you ensure a crisp and professional visual presentation. A clear, well-calibrated image significantly enhances your hotel's image and encourages more bookings.

Optimize images for a hotel website. Improve your site's mobile display. Reduce media file size without sacrificing quality.