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How can I get my website to appear on Google?

Why your site should appear in Google

Key points • Indexing is essential to be visible to travelers • Google must be able to easily crawl your hotel website • A few SEO settings ensure fast and clean indexing

Getting your hotel website to appear on Google is a crucial step in attracting visitors, building brand awareness, and generating direct bookings. If your site isn't yet visible, it's often because Google hasn't crawled it or a setting is preventing it from being indexed. Here's how to speed up its appearance in search results.

To begin, make sure your site is published and publicly accessible. An unpublished, password-protected, or draft page cannot appear in Google. Simply test your URL in your browser to verify that it opens correctly.

Next, inspect your site's SEO settings. Open the homepage settings and check that the "Prevent search engines from indexing this page" option is not selected. This very common mistake completely blocks indexing.

Also check your robots.txt file. By default, it's generated automatically and allows Google to crawl your hotel website. But if it accidentally contains a "Disallow: /" rule, Google won't be able to index anything. You can view your robots.txt file by adding "/robots.txt" to your domain name.

The sitemap is essential for speeding up indexing. It lists all your pages and helps Google discover them more quickly. Check that it's accessible at: yourhotel.com/sitemap.xml. If it contains your main pages, Google will be able to start crawling them properly.

💡 Tip: Make sure at least one item is published in each CMS collection. An empty collection will not appear in the sitemap.

The best way to speed up your site's appearance in Google is to use Google Search Console.

  1. Add your domain
  2. Verify it via the DNS record.
  3. In the “URL Inspection” tool, enter your homepage
  4. Click on “Request indexing”

Google will then launch a priority crawl of your hotel site.

Also ensure your site is technically sound: • HTTPS enabled (secure padlock icon) • correct redirects • pages without 404 errors • reasonable loading time

Finally, create value: publish pages that are useful to your visitors (rooms, restaurant, spa, offers, news blog). Well-structured content promotes fast and consistent indexing.

Conclusion

To ensure your hotel website appears on Google, verify its indexing, activate all necessary pages, validate your sitemap, and use Google Search Console to speed up crawling. A clean structure and well-configured SEO guarantee rapid visibility.