Skip to content
English - United States
Nous Contacter
  • There are no suggestions because the search field is empty.

How do I add alternative text (alt text) to images?

Why add alternative text to images?

Key points • Alternative text improves accessibility and SEO • It helps Google understand your hotel visuals • Every important image should have relevant alt text

Alternative text, or alt text, is essential for the accessibility and SEO of your hotel website. It allows screen readers to describe an image to visually impaired visitors and helps Google understand the visual content of a page. Well-written alt text also helps improve your visibility in image search results.

To begin, select the image you want to optimize on your page. In the right-hand panel, open the Image Settings. You'll find a dedicated field called Alt Text. This field allows you to describe precisely what the image shows.

The goal is to provide a simple, clear, and useful description. For a hotel, the alt text should reflect what the image actually represents: • “Deluxe Room with Sea View and Private Terrace” • “Riviera Hotel Gourmet Restaurant” • “Heated Outdoor Pool at Sunset”

💡 Tip: Avoid unnecessary repetitions like "image of" or "photo of". Get straight to the point.

If you are using a purely decorative image (e.g., icons, patterns, graphic elements without informational value), you can leave the alt text blank. This helps screen readers ignore irrelevant images and improves the browsing experience.

For images in dynamic CMS pages, use a dedicated field in your collection, such as “Main Image” or “Visual”. You will then be able to:

  1. Link the page image to the CMS field
  2. Link the alt text to another CMS field, for example “Image Description”.

Thus, each room, offer or article has a unique and relevant alt text, which strengthens your hotel SEO.

Also, make sure that all images in your templates (rooms, offers, news, restaurant, etc.) are correctly configured. The absence of alt text can affect the overall accessibility of your site.

Finally, get into the habit of testing your page with a tool like Lighthouse, which will show you images without alternative text.

Conclusion

Adding alternative text to your images is simple, but essential for the accessibility and SEO of your hotel website. By precisely describing each image, you improve the user experience while helping Google better understand your content.