How do I add meta title and description tags to my pages?

Why add meta title and description tags?

Key points • Meta tags improve your hotel website's SEO • They influence how your establishment appears in Google • Each page must have a unique meta title and meta description

Meta title and description tags play a crucial role in the visibility of a hotel website. They influence your ranking in Google, as well as the click-through rate of travelers when they discover your establishment in search results. When configured correctly, they strengthen your brand image and maximize your SEO performance.

To begin, open your page in the editor and access the page's SEO settings. Each page—static or dynamic—has a dedicated tab where you can manually define the meta title and meta description. The meta title should be clear, concise, and include a keyword related to the hotel industry, such as "Hotel Website" or "Hotel Marketing." The description should summarize the page in an engaging and informative way.

If you're working with dynamic CMS pages, go to the collection template and open its SEO settings. There, you can add a dynamic meta title and meta description using the CMS fields in your collection (e.g., article title, date, category). This allows each page of your blog, offers, or news section to automatically have its own unique tags.

💡 Tip: Use a combination of static text and dynamic fields. Example for an article: “ – Experiences at your hotel”.

Also, remember to check the page slug. A clean, short, and descriptive slug strengthens the consistency of your hotel SEO. Use simple words and avoid special characters.

Once your tags are configured, save and then publish your site. Without publishing, Google won't see your new tags. You can test that they're working correctly using tools like Google Search Console.

Finally, ensure that your meta titles and descriptions are unique on each page. Duplication can negatively impact your SEO. Regularly reviewing your meta tags is recommended to keep your SEO up-to-date, especially when adding or removing CMS content.

Conclusion

Adding meta title and description tags is essential for optimizing your hotel's SEO. By configuring the SEO settings of your static and dynamic pages, you improve your establishment's visibility and strengthen your presence in search engines.