How do I add subtitles to my videos?

Why add subtitles to your videos

Key points • Subtitles improve accessibility and the visitor experience • They allow viewers to understand a video even without sound • They enhance your professional image and add value to your audiovisual content

Subtitles play a vital role on a hotel website. They make your videos accessible to hearing-impaired visitors, facilitate comprehension in quiet environments (transportation, open-plan offices, etc.), and enhance the overall experience of your brand. They can also contribute to your SEO when properly integrated.

To begin, prepare your subtitle file in .vtt or .srt format, two standard formats recognized by most video players. The .vtt (WebVTT) format is recommended for optimal web compatibility.

In your editor, select your video and then open the component settings. If your video player supports it, you'll find a section dedicated to subtitle tracks. Add a new "track" element, and then import your .vtt file.

Next, configure the subtitle settings: • Kind: captions • Label: French, English… • Srclang: fr, en, etc. • Default: check this option if you want subtitles to be enabled by default

💡 Tip: If your video is hosted on YouTube or Vimeo, you can also manage subtitles directly from these platforms. They will then automatically synchronize during integration.

In some cases, especially if you are using a custom HTML player, you can manually embed your subtitles using a <track> tag in your embed code:

</video>

Make sure that your .vtt file is properly hosted and accessible via a secure URL, and that your video player can load external files.

For videos embedded in CMS pages (e.g., news, testimonials, room presentations), you can: • add a file field to host your .vtt track, • dynamically link this field in your embed code, • or activate subtitles directly on YouTube/Vimeo if you are using their official embeds.

Once you've added your subtitles, test your video on several devices: • computer • tablet • mobile • keyboard navigation • silent mode

This ensures a smooth and accessible reading experience, regardless of your visitor's environment.

Conclusion

Adding subtitles to your videos is a simple step that significantly improves the accessibility and user experience of your hotel website. Using .vtt or .srt files, embedded tracks, or YouTube/Vimeo options, you enhance your audiovisual content and make your site more inclusive.