How do I update my logo or colors in emails?

Harmonize the visual identity of your communications

Key features • Quick brand updates in your email templates • Logo optimized for clear display on desktop and mobile • Color palette consistent with your hotel's brand identity • Enhanced premium perception and marketing consistency

Updating your logo or colors in your emails is essential for maintaining a consistent and professional visual identity. Simple harmonization between your hotel website, campaigns, and emails builds trust, improves readability, and enhances your brand image.

Here’s how to easily update your graphic elements in your email templates.

Update the logo in your emails

Your logo must be legible, lightweight, and suitable for all screens.

Recommended steps:

1. Open your email template in your editing interface.
2. Select the logo area, usually located in the header.
3. Upload your new logo in PNG or WebP format.
4. Adjust the size so that it remains neat without being bulky.
5. Add clear alternative text to improve accessibility.

💡 Tip: Opt for a width between 120 and 180 pixels to ensure a clean rendering in email clients, especially on mobile.

Update the color palette

Colors play a key role in the atmosphere of your emails. They should reflect the aesthetics of your hotel.

To change the colors:

1. Access your template's theme or style settings.
2. Update the primary color (CTAs, links, buttons).
3. Change the accent color (titles, separators, graphic elements).
4. Adjust the background color for better readability.
5. Test different renderings to check the contrast.

💡 Tip: Use a simple palette: a primary color (CTA), a secondary color (accent), a neutral background to highlight your visuals.

Check for consistency with your hotel's identity

Make sure your logo and colours are identical to those on your hotel website.

Elements to check: • Identical or equivalent font • Buttons consistent with those on the site • Colors faithful to your visual identity • Harmonized visuals (textures, tones, atmosphere)

💡 Tip: If your hotel adopts a premium charter, favour elegant and contrasting tones: midnight blue, sand beige, gold, deep green.

Adapt the design to email marketing best practices

During your graphic update: • Check the desktop and mobile rendering • Ensure that the buttons remain clearly visible • Optimize your visuals for fast loading • Test your email in multiple inboxes (Gmail, Outlook, Apple Mail)

Good design should be aesthetic, functional, and lightweight.

Comply with the mandatory elements

When updating branding, certain elements must not be overlooked:

• Visible unsubscribe link • Link to privacy policy • Mention of your hotel's name • Clear and professional footer

💡 Tip: Take advantage of this graphic update to improve the clarity of your footer and strengthen your credibility.

Conclusion

Updating your logo and colors in your emails is a simple yet essential step to strengthening your hotel brand image. By harmonizing your visual identity, optimizing your visuals, and adhering to email marketing best practices, you offer your subscribers a consistent, professional, and engaging experience.