How should I structure my H1, H2, H3 headings for better readability?

Why structure your titles to enhance clarity?

Key points • A good heading hierarchy improves readability for your visitors • Google better understands the logical structure of the page • Well-organized headings increase the perceived quality of your hotel website

The structure of headings is essential for providing a smooth reading experience for travelers discovering your hotel website. A clear hierarchy (H1, H2, H3) not only improves human comprehension but also helps Google analyze your content, thus strengthening your SEO.

Start by defining a single H1, the main title of the page. It should summarize the overall topic: room name, article title, service name (restaurant, spa), hotel presentation, etc. Use only one H1 per page: it's your strongest reference point in terms of readability and SEO.

Next, organize your content into H2 headings, which represent the main sections of the page. For example, for a room: • Amenities • Experience • Included Services • Conditions For an article: • Introduction • Tips • Analysis • Conclusion

The H2 headings guide your reader and structure the content into logical blocks, promoting a quick and enjoyable reading experience.

💡 Tip: if your page exceeds 400 to 500 words, use several H2 headings to break up the text and create a real progression.

The H3 headings, on the other hand, are used to provide even more detail in your sections. They are useful for specifying sub-points: • Amenities → “Bathroom”, “Bedding”, “Technology” • Services → “Breakfast”, “Concierge”, “Transportation” • Offers → “Booking Conditions”, “Member Benefits”

They help to avoid overly long paragraphs and guide your visitors in their internal navigation.

Ensure your hierarchy is always consistent: • an H2 must follow an H1 • an H3 must be a subset of an H2 • avoid jumping from H1 to H3 without going through an H2 • don't use headings to "stylize" text, but to structure it

On CMS pages (rooms, offers, news), ensure that the title field of your collection automatically populates the H1 heading of the template. Subsections should then be integrated with fixed or dynamic H2 and H3 headings, depending on your site structure.

Finally, consider mobile readability. Short, impactful titles work best on small screens, where visitors scan more than they read.

Conclusion

By structuring your headings with a clear H1, consistent H2s, and explanatory H3s, you improve the readability, organization, and overall quality of your hotel website. A good hierarchy helps your visitors understand, Google indexes, and your brand shines.