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How to change the Instagram account connected to your hotel website

Simple steps to update your Instagram feed

Key points:

  • You can change the Instagram account linked to your widget at any time.
  • Simply reconnect the new account via your onboarding tool.
  • The update will not impact the site's design or performance.
  • The stream synchronizes automatically after reconnection.

Your hotel website might still be displaying an old Instagram feed, or you might want to link it to your new business profile. Good news: it's entirely possible to change the connected account without altering the widget's appearance. Here's how to do it depending on your integration method.

1. Identify the tool used for your Instagram feed

The first step is to check which tool or service manages your integration. The most common solutions are:

  • Elfsight (the most common in the hotel industry)
  • LightWidget
  • Flockler
  • Embed social
  • Or a custom embed code in your Designer

💡 Open your site in Webflow Editor or Designer, then locate the Instagram feed block. The tool's name often appears in the code or in the "Embed" panel.

2. Reconnect a new Instagram account

Go to the dashboard of your integration tool (e.g., Elfsight) and follow these steps:

  1. Open the relevant widget (Instagram Feed)
  2. Click on Connect Instagram Account
  3. Select or connect the new business account to use.
  4. Grant the requested permissions (profile, media, page management)
  5. Save the changes

Your widget will automatically update with the new feed.

3. Update the integration code if necessary

If you're using custom embed code, copy the new script provided by your tool and paste it into the same "Embed" block on your site. Then, click Publish to make the changes visible online.

💡 If the feed does not appear immediately, clear the cache or test the page in private browsing mode.

4. Check the Meta permissions

If the new Instagram account is linked to a Facebook business page, make sure that the page has management permissions in Meta Business Suite > Settings > Integrations > Instagram. Otherwise, the feed may not sync correctly.

5. Check the display and performance

Once the connection is updated, return to your site to verify that the feed displays correctly on mobile and desktop. 💡 Take this opportunity to adjust the layout or the number of visible posts to align the presentation with your new visual identity.

Conclusion

Changing the Instagram account connected to your hotel website is quick and easy. In just a few clicks, you can update your visual feed and continue to inspire your visitors with new posts, without altering the website's design.