How to customize the “Book” button on your hotel website

Modify the text, color, and style for a more consistent and engaging design.

Key points:

• You can change the text, color, and style of the "Book" button in Webflow Editor or Designer.
• These changes are simple and do not affect the redirect link.
• A consistent appearance that aligns with your brand guidelines improves conversion rates.
• You can create multiple variations of the button depending on the pages or offers.

The “Book Now” button is the most strategic call to action on your hotel website. Customizing it strengthens your brand's visual consistency and captures visitors' attention at the right time. Here's how to easily modify it without altering the site's structure.

1. Modify the text of the “Book” button

In Webflow Editor:

1. Log in to your hotel website.
2. Open the page containing the button.
3. Click directly on the button text.
4. Enter the new text you want, for example:
   • “Book now”
   • “See availability”
   • “Book your stay”
5. Click Publish to save.

💡 You can adapt the text according to the context of the page: “Book a room” on the “Rooms” page, or “Book a table” on the “Restaurant” page.

2. Change the button color and style

For visual adjustments, open the Webflow Designer:

1. Select the “Book” button.
2. In the Style panel (paint 🎨), you can modify:
   • Background color
   • The color of the text
   • Rounded corners (radius) for a softer style
   • The size and typography of the text
   • Shadows or hover effects

💡 Tip: Define a global class (e.g., .btn-reserver) so that all occurrences of the button maintain the same style across the entire site.

3. Change the color on hover

A hover effect gives an impression of interactivity and attracts the eye.

1. Select the button in the Designer.
2. At the top of the Style panel, click on the state menu (Normal / Hover).
3. Switch to Hover, then change the background color or add a slight scaling effect.
4. Switch back to Normal to save both states.

💡 Example: dark blue background in normal mode, light blue on hover → elegant and visible effect.

4. Create multiple versions of the button

You can duplicate the style of your button to adapt it to different contexts:

• Main version (CTA): large size, contrasting color (homepage).
• Secondary version: more discreet, used in the footer or on offer cards.

For that :

1. Select your existing button.
2. Click on Create Class and rename it (e.g., .btn-reserver-secondary).
3. Change the color, size, or font to suit your needs.

5. Harmonize the button with your visual identity

Ensure that your button remains consistent with your brand guidelines:

• Use your brand's dominant color (often found in the logo).
• Maintain a legible typography that suits the style of your hotel (modern, classic, minimalist).
• Ensure the contrast is sufficient for readability on mobile devices and accessibility for everyone.

💡 UX Tip: Always place your “Book” button in highly visible areas — top of page, presentation section, or at the bottom of an offer block.

Conclusion

Yes, you can fully customize the “Book Now” button on your hotel website: text, color, style, and effects. These simple adjustments, made in Webflow Editor or Designer, allow you to adapt the design to your brand image while increasing the visibility of your main conversion driver.