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How to edit images on a Webflow page?

Steps to Edit an Image in Webflow Editor 

Key Points

  • Access your site via Webflow Editor
  • Easily replace an existing image
  • Add alternative text for SEO
  • Publish your changes online

To update an image on your Webflow site without using the Designer, follow these simple steps. This article is for hotel marketing teams who want to keep their site up-to-date without technical support.

1. Log in to Webflow Editor

Open the public page of your Webflow site and click on Login (Editor) in the bottom bar.

2. Locate the image to edit

Hover over the image you want to replace. An Image or Edit icon will appear when you hover over it.

3. Replace the image

Click on the image > select Replace Image. Choose a new image from your computer or your Webflow library. 💡 Tip: Use WebP compressed images for faster loading.

4. Add alternative text (alt text)

In the settings window, enter a clear descriptive text (e.g., “Facade of the night hotel in Paris”). This improves SEO and accessibility.

5. Save and publish

Click on Publish in the top right corner to apply your changes online.

Best practices

  • Recommended image size: 1200 px max, <300 KB.
  • File name: descriptive and readable (e.g., hotel-chambre-deluxe-paris.webp).
  • Recommended format: WebP or optimized JPG.
  • Visual consistency: adhere to your establishment's graphic charter.
  • Accessibility: Do not embed important text directly in the image.

Common mistakes

  • Replacing an image without publishing → the change will not be displayed.
  • Forgetting the alternative text → loss of SEO points and reduced accessibility.
  • Uploading an image that is too large slows down the website.
  • Pasting an image from Word results in a loss of quality and style inconsistencies.

Conclusion

Updating an image in Webflow Editor is a quick and secure way to keep your hotel website attractive and performing well. By following these best practices, you improve both the user experience and your SEO.