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How to optimize images on Webflow for a high-performing hotel website

Why image optimization is essential for your hotel website

Key points:

  • Improves loading speed and user experience
  • Boosts organic search engine optimization (SEO)
  • Reduces bandwidth consumption and hosting costs

A fast and user-friendly hotel website inspires confidence and facilitates direct booking. Since images are often the largest files on a website, optimizing them is a crucial step before publishing on Webflow.

choose the right image format

Opt for WebP formats for their small file size and compatibility with most browsers. If you're using images that require transparency (like logos), PNG is still a suitable format. For lifestyle or room photos, JPG or WebP are ideal, with a maximum width of 1200px for optimal display on all screens 💡.

compress images without losing quality

Before importing your images into Webflow, compress them using a tool like TinyPNG, Squoosh, or Compressor.io. Try to keep each file size under 300 KB for a balance between quality and performance. 💡 Tip: Test different compression levels to find the best quality/size ratio.

Name and describe your files correctly

The file name influences your SEO. Avoid generic names like image1.jpg. Opt for descriptive names containing your keywords: 👉 deluxe-hotel-paris.webp or restaurant-terrace-hotel-marseille.jpg

Add relevant alternative text (alt text) in Webflow: it helps Google understand visual content and improves accessibility.

adjust the dimensions in Webflow

In Webflow, always insert images at the size necessary for their actual display. Avoid importing oversized visuals that will slow down the page. You can also use responsive images (Webflow generates them automatically) to adapt the size according to the device (mobile, tablet, desktop).

test your website's speed

Once your images are integrated, analyze your site with PageSpeed ​​Insights or GTmetrix. These tools will tell you if your images are still slowing down your hotel website. Repeat the optimization process if necessary to maintain a performance score above 90.

conclusion

By optimizing your images in Webflow, you offer your visitors a smooth and visually appealing browsing experience while boosting your business's visibility on Google. A well-prepared image is worth more than a long text when it comes to conversions.