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How to set a default language for SEO on Webflow with Localize

Link your primary language to your SEO strategy

Key points:

  • Localize does not generate multiple URLs per language, so only the default language is indexed by Google.
  • You can set a primary (default) language in Localize.
  • This language becomes the "official" version referenced by search engines.

In a multilingual hotel strategy, it's essential to tell Google which language version of your site should be prioritized in search results. On Webflow, via Localize, you can set this default language, which serves as the reference for SEO and the initial user experience.

Step 1: Check the primary language in Localize

  1. Log in to your Localize account. Open the project corresponding to your Webflow site.
  2. Go to “Settings → Languages”. You will see the list of languages ​​active on your site.
  3. Identify the “Default” language. Localize automatically assigns one (often the language of the originating website).
  4. If necessary, change it. Click on the desired language, then check “Set as default language”.

💡 Tip: For a hotel located in France, set French as the default language so that Google indexes this version first.

Step 2: Confirm the default language in Webflow

Even though Localize handles the display language, it's good to reinforce this signal in Webflow:

  1. Open your Webflow project.
  2. Go to Page Settings on your homepage.

In the SEO Settings section, add the following tag in the “Custom Code → Inside <head>” field: <html lang="fr">

  1. (Replace “fr” with the code for your primary language: “en” for English, “es” for Spanish, etc.)
  2. Republish your site.

💡 Tip: This tag helps Google correctly identify the language of the content and display it to the right users.

Step 3: Add hreflang tags for clarity

Even though Localize only uses a single URL, you can manually specify language versions to Google:

<link rel="alternate" hreflang="fr" href="https://www.monsitehotel.com" />

<link rel="alternate" hreflang="en" href="https://www.monsitehotel.com" />

<link rel="alternate" hreflang="es" href="https://www.monsitehotel.com" />


💡 This improves language recognition and prevents Google from mixing languages ​​in the results.

Step 4: Check the behavior on Google Search Console

  1. Sign in to Google Search Console.
  2. Select your Webflow property.
  3. Go to Settings → International Targeting.
  4. Verify that the primary language matches the one defined in Localize.

💡 Tip: If you are targeting a specific country (e.g., France), also activate geographic targeting to strengthen your local SEO.

Best practices for hotels

  • Always set the language most representative of your main customer base as the “default”.
  • Do not change the default language frequently: this can disrupt indexing.
  • Translate your meta title and description tags for each language, even if only the default language is indexed.
  • If your site attracts a lot of international visitors, consider a tool like Weglot to create separate URLs and optimize overall SEO.

Conclusion

Yes, you can set a default language for SEO with Localize. This language—visible in the HTML code and defined in the Localize settings—becomes Google's reference for your Webflow hotel site. Even though Localize doesn't create multilingual URLs, this configuration ensures linguistic consistency and clear indexing of your main content.