How to track SEO performance directly in Webflow?

Why track your SEO performance?

Key points • SEO tracking helps you understand how your hotel website is perceived by Google • Webflow offers built-in tools to analyze speed, structure, and technical SEO • Regular tracking helps improve your bookings and online visibility

Tracking your SEO performance directly within Webflow is essential to ensuring your hotel website remains visible, performs well, and is well-structured. While Webflow doesn't offer a comprehensive SEO dashboard like Google Analytics or Search Console, it provides valuable built-in tools for assessing the technical health and optimizing your pages.

To begin, go to Site Settings, then open the SEO tab. There you will find several key indicators: • the meta tags configured for your pages • your automatic sitemap • your robots.txt file • global indexing settings • canonical URL parameters (to avoid duplicates)

Next, use the Performance Audit tool integrated into Webflow (via the page optimization panel). This tool analyzes various criteria essential to SEO: • loading speed • image size • heading structure • presence or absence of meta titles and meta descriptions • accessibility and technical best practices

💡 Tip: Perform this audit on your most strategic pages (Home, Rooms, Offers, Restaurant, Blog). Improvements to these pages can directly increase conversions.

To go further, activate the Google Analytics integration in your site settings. By adding your GA4 ID, you can track: • organic traffic • most visited pages • user engagement • conversions related to hotel SEO

If you want to analyze your site's actual indexing, also connect Google Search Console. To do this, add your domain to Search Console and then verify it using the provided DNS record. Once connected, you'll be able to track: • which pages are indexed • which SEO queries are generating traffic • any technical errors • your sitemap's performance

Webflow also allows you to add advanced SEO scripts directly in the "Custom Code" sections, enabling the integration of additional tools such as: • Hotjar (for analyzing user behavior) • Clarity (heatmaps) • third-party SEO trackers

Finally, don't forget to use the preview of your Open Graph and Meta SEO, available in your Page Settings. This preview reflects how you appear in Google results and on social media, a key element of overall SEO performance.

Conclusion

While Webflow doesn't include a full SEO dashboard, it offers several valuable tools for tracking your performance: built-in audit, SEO settings, Google Analytics integration, Google Search Console, and meta previews. By combining these options, you gain a clear view of your hotel website's SEO health.