I want the pop-up to appear only once per visitor, is that possible?

to ensure an elegant and non-intrusive experience

Key points • Yes, it is possible to display the pop-up only once per visitor • The operation relies on a cookie or a memorization script • The method depends on the type of pop-up used (native, external or automated)

Limiting your signup pop-up to one appearance per visitor is excellent practice on a hotel website. This avoids disrupting the browsing experience while preserving the effectiveness of your acquisition strategy. Fortunately, there are several ways to implement this behavior, depending on the technology used to display your pop-up.

💡 Tip: An elegant pop-up, displayed only once, is often enough to convince visitors without creating an intrusive effect.

Can the pop-up be displayed only once per visitor? Yes, very easily.

1. If your pop-up is native (created in the Designer)

Your team can configure the one-time appearance by adding: • a cookie that stores that the visitor has already seen the pop-up • a conditional interaction that only activates if the cookie is not present • a configurable duration (once only, once a day, once a week, etc.)

The behavior thus becomes fully customizable: • only one appearance per session • only one appearance as long as the cookie exists • reappearance after X days

💡 Tip: Choose a fairly long duration to prevent the visitor from seeing the pop-up on every subsequent visit.

2. If the pop-up comes from an external tool

Marketing tools that offer pop-ups (depending on the platform used) often include: • a “Show once per session” setting • a “Show once per visitor (cookie-based)” setting • a “Do not show again after closing” setting

To enable the one-time appearance, simply: • access the pop-up settings in the external tool • enable the limitation option • republish or re-inject the script if necessary

This method is quick and requires no technical intervention on site.

3. If the pop-up is coupled with an automation (API, Make, Zapier)

In this case, the logic behind the pop-up's appearance is independent of the automation. Your team can: • create the pop-up on the site (native or script-based) • add a cookie as soon as the pop-up has been viewed or closed • prevent it from appearing using a simple condition

The automation only handles the submission of the form, not the appearance of the pop-up.

4. Advanced solutions (dynamic conditions)

It is also possible to display the pop-up only once, depending on: • the visitor's language • the page visited • the device used (mobile, desktop) • the actual scrolling on the page • the presence of a UTM identifier

This is ideal for hotels that want to fine-tune their acquisition strategy.

Best practices for a pop-up displayed only once

• Use a simple and elegant design to reflect the hotel environment. • Include a visible but discreet close button. • Limit the appearance to a single time to avoid an intrusive effect. • Test functionality in private browsing mode (incognito mode). • Allow for a delayed appearance (5–8 seconds) rather than immediate display.

💡 Tip: Pop-ups displayed only once convert better because they seem less aggressive to your visitors.

Conclusion

Yes, you can display a pop-up only once per visitor, simply and elegantly. Whether it's native, from an external tool, or connected to an automation, using a cookie or an integrated setting is all it takes to perfectly control its appearance. This approach optimizes your conversions while guaranteeing a premium user experience, essential for a hotel website.