I want to change the design of my newsletter, can you help me?
The essential principles for modernizing your design
Key points • A polished design reinforces the premium perception of your hotel • A clear structure improves engagement and clicks • Visuals should be lightweight, high-quality, and mobile-friendly • A good visual hierarchy highlights your offers and news
Updating your newsletter design is a great way to boost your communication, increase open rates, and strengthen your hotel's brand image. A well-designed newsletter inspires confidence, improves readability, and encourages your subscribers to explore your offers or book a stay.
Here's how to rethink your design in a modern, elegant way that's suitable for your establishment.
Define a clear and readable structure
Readability is the foundation of a successful newsletter. A good structure includes: • A simple header with your logo • A clear subject line that presents the email's purpose • One or two main sections maximum • A clearly visible call to action (CTA) (“Discover our rooms”, “Special offers”, “Book now”) • A concise yet comprehensive footer
💡 Tip: Always keep your content width around 600px for optimal compatibility with email clients.
Harmonize the colors and typography
Your newsletter should reflect the graphic identity of your hotel.
Recommendations: • Use a maximum of 2 to 3 colors • Choose a legible and elegant typeface • Maintain margins and breathing room • Highlight your CTAs with a contrasting color
💡 Tip: If your hotel has premium branding, favor neutral, gold, beige or midnight blue tones to express elegance and calm.
Incorporate light and inspiring visuals
Visuals have a huge impact in the hotel industry. Select: • Bright images • Recent, professional photos • Compressed visuals for fast loading • A strong main image that encourages scrolling
💡 Tip: Use the WebP format if possible: lighter, ideal for modern newsletters.
Optimize the newsletter for mobile
More than half of users check their emails on mobile.
Ensure that: • Text never exceeds 14–16px • CTAs are large enough to be clickable • Blocks are stacked vertically • Images fit without overflowing
Add clear and compelling CTAs
An effective newsletter inspires action.
Your CTAs could be: • Book now • Discover our offers • Enjoy 20% off • Read the full article
💡 Tip: Place a CTA after the first block to maximize conversions.
Comply with GDPR best practices
When redesigning your email, don't forget the regulatory requirements: • Add a visible unsubscribe link • Include a link to the privacy policy • Do not collect any data in the email itself
These elements must remain in the footer to preserve the fluidity of the design.
Conclusion
Changing your newsletter design is an opportunity to offer your subscribers a more elegant, modern, and effective experience. By clearly structuring your content, harmonizing colors, optimizing mobile display, and enhancing your visuals, you strengthen the perceived value of your hotel and naturally increase your conversions.