I want to change the text of the sign-up button (“Subscribe” → “I sign up”), how do I do that?

easily adjust the form's call to action

Key points • Yes, the button text can be easily changed • The method depends on the type of form used on your hotel website • Clearer text improves conversion and understanding

Changing the text of a signup button is a simple yet highly effective way to improve the user experience. Switching from "Subscribe" to "I'm signing up" provides greater clarity and can reassure your visitors. Depending on whether your form is native, embedded, or connected to an automation, the method for modifying this text differs slightly.

💡 Tip: A direct and personalized verb like “I sign up” or “Receive offers” often increases the sending rate.

How do I change the button text depending on my form type?

1. If the form is native to your hotel website

This is the simplest case. In this type of form: • the button is an editable element in the Designer • simply click on the button and change its text • you can also adjust the size, color, or style if necessary

Once modified, the button is updated on all pages that use this form (if the component is reused).

💡 Tip: Take this opportunity to check that the font, size and contrast are consistent with your visual identity.

2. If the form is an embed from an email marketing tool (Brevo, Mailchimp…)

In this case, the button text depends directly on the embed code. To modify it: • open the form editor in your email marketing tool • change the button text in the options • generate a new embed if the tool prompts you to do so • replace the existing code on your website with the updated version

Ideal when you want to manage multiple versions or maintain consistency with your marketing tool.

3. If the form uses automation (API, Make, Zapier)

When data submission is automated, but the design is native: • the button is modified directly in the Designer, just like a native form • the automation has no impact on the button text • you can freely adjust the text and style

This configuration is the most flexible and allows total control over the button's content.

4. If the form is customized or custom-built

Your team can: • directly edit the text in the corresponding component • adjust the structure to harmonize the button with the site's level of personalization • optimize the micro-copy to increase engagement

This type of integration allows for the most creative CTAs that are aligned with your brand.

Best practices for effective button text

• Use a clear action verb: “I sign up,” “Receive offers,” “Subscribe to the newsletter” • Opt for a warm tone appropriate for the hospitality industry • Keep the text short and easy to read • Check consistency with other buttons on the site • Test several wordings if you want to improve conversion rates

💡 Tip: “I sign up” works very well for newsletters, while “Receive offers” is ideal for marketing campaigns.

Conclusion

Yes, changing the text of the signup button is quick and easy. Whether your form is native, integrated via an external tool, or linked to automation, you can always adapt the wording to better match your tone, marketing objectives, and the experience offered to your hotel guests.