I want to display a different "Book" button depending on the language, how do I do that?

Customize the booking button for each language for a smoother experience

Key points ● Display a Book button translated according to the visitor's language ● Manage multiple search engine URLs if each language has a specific link ● Optimize the multilingual experience in line with your hotel website ● Ensure automatic and consistent display on desktop and mobile

Offering a different "Book" button for each language is essential for a seamless international experience. In the hospitality industry, clarity and trust are central to conversion rates. Displaying the correct text and URL for each language significantly improves readability and encourages direct bookings.

Why customize the button according to the language?

Adapting your button allows you to: ● reassure international visitors ● offer a perfectly understandable label ● redirect to the correct language version of the booking engine ● increase conversions by reducing language barriers

💡 Multilingualism is a major lever in the hotel industry: a poorly translated button can be enough to discourage a foreign customer.

Methods for displaying a different button depending on the language

The method depends on your multilingual setup. Here are the three simplest and most reliable approaches.

1. Use page variations to display a different button

If your site has separate language versions, you can: ● open the French version ● change the button text (“Book”) ● add the French URL of your search engine Then repeat: ● in English: “Book now” + English URL ● in Spanish: “Reservar” + Spanish URL

Each version of the site then has its own perfectly adapted button.

2. Use visibility conditions based on language

In the header structure, create several buttons, for example: ● a “Reserve” button ● a “Book now” button ● a “Reserve” button

Next, apply a visibility condition to each button so that it: ● only appears when the language matches ● remains automatically hidden in other languages

💡 This method is ideal if your design remains the same but the text changes.

3. Associate different URLs depending on the language

Some hotel search engines offer a dedicated URL for each language (e.g., /fr, /en, /de). You can then: ● connect the FR button to the French version of the engine ● connect the EN button to the English version of the engine ● connect the DE button to the German version, etc.

This ensures that the visitor immediately accesses the correct language of the search engine.

Best practices for an effective multilingual button

• Use simple, standard translations: “Book now”, “Reservar”, “Jetzt buchen”. ● Verify that each URL correctly points to the corresponding language of the search engine. ● Test the display on mobile devices, where menu structures often change. ● Place the button in the same location in each language for overall consistency. ● Maintain the same color and style in all languages ​​to preserve visual consistency.

💡 Tip: If your search engine does not automatically handle the language, you can pass a parameter in the URL (e.g., ?lang=fr or ?locale=en).

Conclusion

Displaying a different "Book" button for each language is a simple yet essential multilingual optimization for a hotel website. By adapting the text, URL, and visibility according to the language version, you improve the user experience and increase your chances of converting international visitors.