I want to switch platforms, is it complicated?

succeed in the transition without disrupting your collection

Key points • Changing email marketing platforms is entirely possible • The complexity depends mainly on the type of form installed on your website • Good preparation prevents any loss of subscribers or automated processes

Switching from one email marketing tool to another, for example, leaving Mailchimp for a new platform, is a common step in a hotel's marketing evolution. Whether it's to centralize your data, improve your workflows, or simplify your newsletter management, this change can be very smooth provided you follow a few key steps. The real difficulty depends mainly on how your forms are currently integrated.

💡 Tip: A well-prepared transition helps avoid any interruption in the collection of registrants.

Is it complicated to switch platforms?

In most cases, no, especially if the current integration relies on an embed or simple automation. The steps mainly consist of: • connecting the new platform • replacing the old feed or embed code • testing the form to verify that the contacts are being received correctly

The migration is faster than most teams imagine.

How does the platform switchover work?

1. Identify how your form is connected today

Your hotel website can send registrants via: • an embed (Mailchimp, Brevo…) • a native form connected to an API • a feed via Make, Zapier, or internal automation

This is the element that defines the simplicity of the migration.

2. If you are using an embed

This is the simplest transition. All you need to do is: • retrieve the embed from your new platform • replace the old embed on your site • test a registration with a new address

No particular technical complexity.

3. If you are using a native form connected to an API

In this case, you need to: • replace the API key and the destination URL • verify the field mapping (email, first name, tag, GDPR consent) • test several registrations

This step remains quick, especially if you keep the same visual form.

4. If your site uses Make, Zapier, or an advanced feed

The change then involves: • reconnecting to the new platform • updating the sending modules • adapting the fields sent • a complete test of the scenario

💡 Tip: These automations make migration very flexible and often simpler than embeds.

5. If your forms are customized

Your team can: • replace the old flow with the new one • keep the same design and behaviors • adjust only the “data sending” part

This allows for a completely invisible transition for your visitors.

Best practices for a successful migration

• Test several times with an external address. • Keep only one field required (email) to avoid rejections. • Check for the presence of the GDPR checkbox if it already exists. • Update your Thank You page if it contains a message related to the old platform. • Export your complete contact history before migration.

💡 Tip: Use firstname.lastname+test@example.com to multiply tests without creating new addresses.

Conclusion

Changing email marketing platforms, such as switching from Mailchimp to a new solution, is generally quick and easy once you understand how your forms are connected. Migrations based on embeds or automation are particularly seamless, and the update can be completed in minutes without impacting subscriber collection.