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Integrate the booking engine directly onto the page

Why integrate the engine without redirection?

Key points:

  • Avoid disruptions in the user journey.
  • Improves conversion through a continuous experience.
  • Allows you to preserve the design and branding of the hotel website.

Integrating the booking engine directly onto the page is an excellent way to offer a seamless and immersive experience to your visitors. Instead of redirecting them to an external page, the engine is displayed within your website's design, which reduces abandonment rates and builds trust. This method is increasingly favored by independent hotels and groups looking to promote direct bookings.

Steps to integrate the engine into the page

1. Retrieve the booking engine code

Your search engine provider (D-Edge, Availpro, Siteminder, Bookassist, etc.) will provide you with an iFrame or script integration code. This code allows you to display the search engine in a specific area of ​​your page.

Example of iFrame integration:

<iframe

src="https://moteur.votre-hotel.com"

width="100%"

height="900"

  style="border: 0; overflow: hidden;"

title="Online Booking - Your Hotel">

</iframe>


💡 Tip: Add a loading="lazy" attribute to optimize loading time and prevent the engine from slowing down the main page.

2. Create a dedicated section in the Designer

  1. In your Webflow Designer, add a Section in the desired location (often after the room descriptions or on a "Book" page).
  2. Insert an embed (custom code block).
  3. Paste the engine code provided by your partner.
  4. Adjust the height according to the search engine's content (often between 700 and 900 pixels).

💡 Design tip: place a clear title above the search engine, for example “Book your stay now”, to reinforce the context.

3. Adapt the integration to mobile

  • Set the width to 100% and the height to auto for responsive integration.
  • Use a div block wrapper with `display: flex` and `align: center` to ensure perfect centering.
  • Test on several screen sizes to ensure the search engine fields do not overflow.

4. Customize the style

Although most engines have their own design, you can adjust certain aspects around the iFrame:

  • add a light background or a light drop shadow,
  • Insert padding to ventilate the area.
  • Harmonize the typography and colors of the surrounding elements.

5. Connect the analytics tracking

To track conversions from the integrated engine:

  • Add a click event to the "Book" buttons (GA4 / Tag Manager).
  • Configure transaction tracking if the search engine offers a built-in tracking module.

Advantages of direct integration

  • Seamless experience: no need to leave the website to book.
  • Visual consistency: the engine remains within the hotel's graphic universe.
  • Improved SEO performance: visitors spend more time on your domain.
  • Increased trust: the booking appears to be internal to your site, not redirected.

Best practices

  • Test the engine on mobile, tablet, and desktop before publishing.
  • Monitor the loading speed: an iframe that is too large can slow down the page.
  • Verify that the search engine retains the website's language and currency settings.
  • If the engine is not responsive by default, use an adaptive integration (see the article on responsive engines).

Conclusion

Integrating the booking engine directly onto the page streamlines the customer journey and boosts the sales effectiveness of your hotel website. By keeping visitors on your site, you maximize conversion rates and enhance your direct booking strategy.