My website is still displaying the old content; is this related to the cache?
Why the cache can block your updates
Key points • The browser or server cache may be displaying an old version • A simple forced refresh often resolves the issue • Some platforms require a propagation time after publication
Seeing old content displayed despite a recent update is a common occurrence for hotel marketing teams. In most cases, this behavior is directly related to caching. Caching speeds up page loading by storing a temporary copy of the site, but it can delay the display of the latest changes.
The first thing to do is force a refresh of your browser. Depending on your device, this can be done by pressing Cmd + Shift + R (Mac) or Ctrl + Shift + R (Windows). This forces your browser to ignore the cached version and load the latest content.
If the problem persists, try opening your site in a private browsing window. This will allow you to check in a few seconds if the local cache is responsible. Generally, if the content displays correctly in this mode, you are indeed dealing with a browser cache.
💡 Tip: Test your site on your mobile phone. This bypasses local caches and allows you to instantly confirm that the update is live.
In some cases, the cache may originate not from the browser but from the server or a CDN. When new content is published, it may take a few minutes to propagate across all servers. This is especially true when you modify images or dynamic elements.
Also, verify that the publication has been successful. Sometimes a page is updated in the editor but not published, which explains why the old content remains publicly displayed. A quick check in your management area will confirm the publication status.
If you're using redirects, a domain change, or a newly activated certificate, DNS propagation may also be a factor. In this case, it can take anywhere from a few minutes to a few hours for everything to align.
Conclusion
Yes, displaying old content is very often due to caching. By refreshing your browser, testing in private browsing mode, or checking the publication, you can quickly identify the cause and ensure that your hotel website displays the latest version.