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My website is taking a long time to load, what can I do?

Optimize the performance and SEO of your hotel website

Key points:

  • Identify the causes of the website slowdown.
  • Optimize images, videos, and animations.
  • Reduce file size and improve caching.

Loading speed is a key factor for a hotel website: it directly impacts user experience, SEO, and bookings. A slow site can discourage visitors before they even discover your rooms or offers. Here's how to effectively speed up your Webflow site.

1. Analyze the site's performance

Start with a precise diagnosis using:

  • Use Google PageSpeed ​​Insights or GTmetrix to identify resource-intensive elements.
  • Webflow Audit Panel to identify images, scripts, or animations slowing down the page. 💡 Tip: Note the mobile and desktop scores separately — often, slowness comes from media not optimized for mobile.

2. Optimize the images

Images often represent more than 50% of a page's weight.

  • Enable the Responsive Image option in Webflow (it creates multiple image sizes depending on the screen).
  • Compress your images before importing using TinyPNG or Squoosh.
  • Prefer the WebP format, which is lighter than JPG or PNG. 💡 Best practice: keep the maximum width to 1200px and the file size under 300KB.

3. Reduce the file size of videos and animations

Uncompressed videos or overly complex animations can slow down loading.

  • Host your videos on Vimeo or YouTube, then embed them.
  • Avoid complex animations on high-traffic pages.
  • Remove unnecessary effects on mobile (blurs, 3D, parallax). 💡 For background videos, add a static image poster to speed up page loading before playback.

4. Clean up the Webflow project

Over time, some invisible elements can slow down the site.

  • Remove unused classes via the Style Manager panel.
  • Avoid excessive duplication of sections or interactions.
  • Disable non-essential external scripts (multiple Google Fonts, unnecessary widgets).

5. Enable caching and minification

In Project Settings → Hosting, check the following options:

  • Minify HTML, CSS, and JS to reduce code size.
  • Enable GZIP compression to speed up file transfers. 💡 These settings are native to Webflow and instantly improve speed.

6. Check the fonts and script loading

Custom fonts can slow down rendering.

  • Use one or two families maximum.
  • Preload them via the Webflow settings.
  • Remove unused scripts (chatbots, unused tracking pixels).

Best practices for hotel marketing

  • Place essential content above the fold (title, key image, CTA).
  • Preload the homepage and strategic pages (Reservations, Rooms, Contact).
  • Regularly test your website from different countries if your clientele is international.

Conclusion

A fast-loading website improves visitor experience, Google ranking, and conversion rates. By optimizing your media and hosting settings, you ensure smooth navigation that reflects the quality of your hotel.