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Open the booking engine in a pop-up window

Why use a pop-up window for the search engine?

Key points:

  • Improves the user experience by avoiding redirection to a new page.
  • Keeps the visitor on the hotel's main site.
  • Enables seamless integration of the booking engine into the customer journey.

Opening the booking engine in a pop-up window is a common practice in modern hotel marketing. It allows visitors to check availability or rates without leaving the current page, reducing friction and improving conversion rates. It's also an elegant way to integrate an external engine (such as D-Edge, Availpro, or Siteminder) into a consistent web experience.

How to integrate the engine into a pop-up

Integration is usually done via a call-to-action (CTA) button such as “Book” or “View rates”. This button triggers the opening of a modal window containing the search engine.

Recommended steps:

  1. Create a clear call-to-action button: “Book now” or “Check availability”.
  2. Add a modal opening script: this can be integrated into your site's Designer.
  3. Insert the engine via an iframe: copy the code provided by your booking engine provider.
  4. Customize the pop-up window: set the size, rounded corners, semi-transparent background, and close button.
  5. Test on mobile: check that the window displays correctly on touchscreens.

💡 Tip: For external engines, prioritize responsive iFrames (100% width, automatic height) to ensure a harmonious display on all devices.

Advantages for your hotel site

  • Seamless experience: booking is done without interrupting browsing.
  • Visual consistency: the search engine retains the site's branding.
  • SEO performance: visitors stay on your main domain.
  • Optimized conversion rate: fewer page abandonments during the process.

Best practices

  • Add a subtle shadow effect to highlight the pop-up.
  • Block background page scrolling while opening.
  • Integrate click tracking on the "Book" button via Google Analytics or GA4.
  • Test the script's performance: an overly resource-intensive engine can slow down the display.

Conclusion

Opening the booking engine in a pop-up window is the ideal solution for providing a seamless and engaging user experience on your hotel website. This method combines performance, aesthetics, and commercial efficiency, while maintaining brand consistency.