Organize multiple forms without sending them all to the same list

Properly structure the destinations and sending objectives

Key points • Identify the function of each form on the hotel website • Define distinct lists or destinations based on the type of request • Verify the internal configuration of each form • Optimize marketing segmentation and lead management

When multiple forms all send to the same list, this is generally not optimal behavior for a hotel website. It complicates request management, prevents clear segmentation, and can lead to errors in follow-up or customer tracking. In most cases, this is not normal and results from a default configuration applied to all forms.

Here's how to understand, verify, and correct this organization.

Identify the role of each form

A hotel website can contain several types of forms: • General contact form • Request for quote or event • Newsletter subscription • Request for information about a stay • Recruitment form Each type of form should ideally have its own destination or its own list to facilitate internal processing.

Check the sending configuration in the management interface

Most systems apply a default destination when the first form is created. As a result, all subsequent forms automatically inherit this same configuration unless otherwise changed.

For each form, check: • The associated list or recording destination • The email notifications sent to your teams • Any related automations 💡 Tip: Open each form separately to check the individual configuration, even if the visual design looks identical.

Define separate lists according to your hotel's needs

For smooth processing, create several lists or logical destinations: • “Contact requests” • “Corporate / group requests” • “Newsletter leads” • “Recruitment” • “Stay information requests” This allows you to better sort, follow up and analyze the performance of your hotel site.

Check hidden fields and conditional settings

Some forms use internal fields or automatic tags to define where each submission should go. If these fields are missing, deleted, or incorrectly configured, the submission is sent to the default list.

Check: • Internal fields (type, source, form origin) • Associated conditional rules • Consistency between the page and the final destination

Adapt internal notifications according to the form type

If all forms send emails to the same internal address, teams may miss important requests such as quotes or event invitations. For each form, define: • The recipient team • The appropriate notification subject • A clear internal message to aid triage

Automatically segment customer requests

Effective segmentation enables: • Targeted follow-up based on the type of request • Improved sales tracking • Clear reporting for hotel marketing • Reduced human error

Ensure that each form applies a unique tag, category, or attribute upon submission.

Conclusion

If all your forms send to the same list, it means a single configuration is applied by default, which isn't ideal for a hotel website. By reviewing the destination of each form, separating the lists, and applying clear segmentation, you improve both your internal organization and your marketing effectiveness.