Redirect visitors to a “Thank you for registering” page

Improving the post-registration experience

Key points • Redirection to a Thank You page is possible depending on the form type • It improves visitor trust and engagement • Configuration can be done either in your marketing tool or directly on your hotel website

Redirecting your visitors to a "Thank you for registering" page is an excellent marketing practice for hotel websites. This page provides a welcoming and reassuring space, ideal for suggesting the next step, such as exploring rooms, exclusive offers, or hotel services. However, the method for activating this redirection depends on the type of form installed on your site.

💡 Tip: The Thank You page is also a great tool for measuring conversions using your analytics tools.

Can redirection be enabled? Yes, depending on the form type.

1. Native form integrated into the page

If your hotel website uses a native form: • A redirect can be configured directly in the form's code or logic. • Your technical team or agency can activate this option in minutes.

In this case, after form validation, the user is automatically sent to the Thank you for your choice page.

💡 Tip: Prepare an elegant page with a warm phrase and highlighting useful actions.

2. Mailchimp or Brevo embed form

The forms provided by Mailchimp or Brevo natively offer a redirection option. To activate it, simply: • access the form settings in your marketing tool • find the “Confirmation Success Redirect” or “Redirect URL” section • add the full URL of your Thank You page

Once updated, the form embedded on your site will automatically apply this redirection.

3. Form connected via API, Make or Zapier

If your form relies on external automation: • the redirection is not handled by the automation tool • it must be configured within the form page or script itself

Your technical team can then add a redirection rule conditional on the success of the sending.

Best practices for an effective Thank You page

• Write a clear and welcoming message (“Thank you for registering, we are delighted to have you with us”) • Add a button to explore rooms or offers • Encourage exploration of the site (restaurant, spa, news) • Measure performance via a conversion tag

💡 Tip: Avoid pages that are too long or commercial: the primary objective is to reassure the user.

Conclusion

Yes, it's entirely possible to redirect visitors to a "Thank you for registering" page, whether you're using a native form, a Mailchimp or Brevo embed, or an advanced API integration. This page becomes a major asset for improving the user experience and strengthening your hotel marketing strategy.