Should the website be republished after changing an image on Instagram?
Understanding the link between your Instagram feed and your hotel website
Key points:
- No, you do not need to republish your website after a change on Instagram.
- The LightWidget widget automatically updates new photos.
- The update time depends on the cache (30 to 60 minutes on average).
- The site remains up-to-date without any action required in Webflow or the Designer.
If you use a widget like LightWidget to display your Instagram feed, the good news is that you don't need to repost the site every time you post a new photo to your account. The feed is dynamic: it updates automatically according to the widget's settings.
1. Why republication is not necessary
The LightWidget widget doesn't embed your images directly into the site, but loads them from Instagram in real time using an external script. This means that your site calls the latest version of your feed on every visit, without any code modifications or manual intervention.
💡 In practice: you publish a photo on Instagram → LightWidget detects it → it appears on your hotel website as soon as the cache is updated next time.
2. Automatic update delay
By default, LightWidget automatically updates the feed every 30 to 60 minutes. This slight delay is due to the caching system which:
- Improves website loading speed
- Reduces the load on Instagram's servers
- Ensures the stability of the widget
💡 If you want to see the update immediately, you can force the refresh by clicking on “Refresh cache” from your LightWidget account.
3. Cases where republication may be necessary
You will only need to republish your site in specific cases:
- If you have modified the widget code (new embed or new ID)
- If you have replaced the connected Instagram account
- If you have changed the layout of the block where the feed is located
In these situations, republishing simply allows Webflow to take into account the new integration parameters.
4. Verify that the feed updates correctly
To confirm that your new photos are displaying correctly:
- Wait 30 to 60 minutes after posting on Instagram.
- Refresh the hotel website page.
- If the images still don't appear, clear the LightWidget cache or reload the page in private browsing mode.
💡 If in doubt, log in to your LightWidget account to check that the new image appears in the preview.
Conclusion
No, you don't need to republish your site when you add a new photo on Instagram. Your LightWidget feed is dynamic and updates automatically. Republishing is only required if you edit the widget itself or change the connected account.