Skip to content
English - United States
Nous Contacter
  • There are no suggestions because the search field is empty.

Understanding the Designer, Marketer, Editor, and Viewer roles in Webflow and HubSpot: Designer: the complete role for creation and structuring. 

Key points

  • The designer manages the structure and design of the hotel site.
  • The marketer manages campaigns and conversions.
  • The editor updates the text and images without altering the design.
  • The Viewer views the content without modifying it.

To effectively manage a Webflow site connected to HubSpot, it's essential to understand the difference between the available roles. Each role offers a specific level of access depending on the needs of your hospitality team—creation, content, marketing, or proofreading.

The Designer has full access to the site's structure and layout. They can:

  • Modify the overall design, layouts, interactions, and CSS styles.
  • Manage CMS collections and website publishing.
  • Adjust SEO settings, HubSpot integrations, or Google Analytics.

💡 Reserve this role for experienced agencies or designers, as incorrect handling can impact the entire site.

Marketer: managing campaigns and conversions

The Marketer (in HubSpot or Webflow Business) focuses on performance and conversion actions:

  • Creation and monitoring of hotel marketing campaigns.
  • Management of CTAs, forms, and landing pages.
  • Analysis of performance data (traffic, click-through rate, bookings).

💡 Ideal for marketing managers who want to take action without changing the technical structure of the site.


Editor: easily update content

The Editor is the perfect tool for hotel marketing teams who want to update their website safely. From the published URL, it allows you to:

  • Edit the text, images, and buttons directly on the page.
  • Add links or correct information.
  • Publish the changes instantly.

💡 This is the recommended role for internal teams: no technical skills are required.

Viewer: view without editing

The Viewer has strictly read-only access. This role allows it to:

  • View the site and its content.
  • Review the texts or check for updates.
  • Access the information without any risk of accidental modification.

💡 Perfect for management or proofreaders before publication.

Summary table of Webflow/HubSpot roles

Role

Main objective

Design access

Edit content

Publish

Ideal for

Designer

Create and structure the site

✅ Yes

✅ Yes

✅ Yes

Agency / Web Designer

Marketer

Manage campaigns and CTAs

⚙️ Partial

✅ Yes

✅ Yes

Marketing Manager

Editor

Update the content

❌ No

✅ Yes

✅ Yes

Hotel staff

Viewer

View without editing

❌ No

❌ No

❌ No

Editor/Reviewer

Best practices for access management

  • Create one account per collaborator to maintain traceability.
  • Limit access rights to the actual needs of each member.
  • Enable two-factor authentication (2FA) for added security.
  • Regularly delete inactive accounts.

💡 Never share Designer access with someone who is not proficient in Webflow: prefer an Editor role.


Conclusion

Clear role management in Webflow and HubSpot allows you to maintain a high-performing, secure, and well-organized hotel website. By assigning the right access to each member, you facilitate collaboration and preserve the quality of your online presence.