Verify that new subscribers are correctly added to your Mailchimp or Brevo database.
Understanding the addition of registered users
Key points • Hotel website forms automatically send data to a configured email database • Errors often stem from incorrect mapping or an incomplete required field • Regular verification ensures the quality of your marketing database
When managing a hotel website, one of the essential elements of your marketing strategy is collecting qualified email addresses. To achieve this, integrated forms can automatically send data to email marketing tools like Mailchimp or Brevo. This guide helps you verify that new subscribers are correctly added to your database.
Always start by identifying the form in question and its current configuration. In most cases, integrations are achieved either through an embed provided by your email marketing tool or through external automation that your team or agency has already set up.
💡 Tip: If you are unsure which system is being used, check in the Editor or ask the technical team directly to avoid any confusion.
Steps to verify the addition of registered users
1. Test the form from your website
Go to your hotel's website, find the signup form (newsletter, exclusive offers, premium content) and try it with an email address you've never used before. Wait 1 to 3 minutes depending on the tool.
2. Check in Mailchimp
Open your primary audience and go to the Contacts tab. Look for the tested email address. If it appears, the integration is working as expected.
3. Check in Brevo
In the Contacts tab, use the search bar to find your test address. If it's there, everything is configured correctly.
💡 Tip: If your email appears but some fields are missing, it's a mapping issue. You'll need to review the correspondence between the form fields and the fields in your email database.
4. In the event that the registered person does not appear
Check the following points: • Is the form used a Mailchimp or Brevo embed, or a native website form? • Are the required fields submitted correctly? • Does the integration use a third-party tool (Make, Zapier, API) that may have experienced an outage? • Is double opt-in enabled (text visible only after email validation)?
💡 Tip: In many cases, the absence of subscribers is due to double opt-in. If the test email did not confirm the subscription, it does not appear in the database.
Best practices to ensure the reliability of your lists
- Test your forms after each website update. • Keep a clearly defined list of required fields. • Regularly check your email marketing tool logs. • Standardize formats (uppercase, accents, numbers) to avoid synchronization errors.
Conclusion
Ensuring that new subscribers are correctly added to your Mailchimp or Brevo database is essential for maintaining a successful hotel marketing strategy. Regular verification, a few simple tests, and careful attention to field mapping are all it takes to guarantee the reliability of your data.