Where can I see the email addresses of people subscribed to my newsletter?

Locate and verify the contacts collected by your newsletter form

Key points ● Identify where your form's email addresses are stored ● Verify that new contacts are received in your marketing tool ● Understand how lists, audiences, and segments work ● Ensure the connection between the website and the data collection tool is active

When visitors subscribe to your newsletter, their email addresses are generally not stored on the website itself. They are automatically sent to your marketing or CRM tool. To retrieve this data, you need to access the tool to which your form is connected.

The exact location depends on the configuration set up when the form was created.

Where are your newsletter email addresses stored?

In 99% of cases for a hotel website, the collected emails are sent to: ● your email marketing tool (Mailchimp, Brevo, Campaign Monitor, Klaviyo, etc.) ● your hotel CRM (depending on your setup) ● a Google Sheets spreadsheet (for certain custom forms) ● an internal file if you have a webhook/API

The site never records emails directly: they are always transferred to an external platform.

How to find registered users according to your tool

1. If your form is connected to Mailchimp

Emails appear in: Audience → All contacts or Audience → Signup Forms → Connected form. There you will see: ● new registrations ● their status (subscribed, pending, unsubscribed) ● registration dates

💡 If double opt-in is enabled, some contacts will initially appear as “pending”.

2. If you use Brevo (formerly Sendinblue)

Contacts are visible in: Contacts → List associated with your form. Also check: ● the “attributes” if you are collecting more than just email addresses ● the registration date

3. If you are using Campaign Monitor

The contacts are located in: Subscribers → Connected list name

4. If your form redirects to Google Sheets

In this case, you will have been configured with a script or a service like Make/Zapier. The emails appear in the associated Sheets file.

5. If the integration uses a custom API

Ask your service provider where the data is stored. It may end up in: ● a hotel CRM ● an internal database ● a dedicated list in a marketing tool

💡 If you don’t know which tool is being used, look for the embedded script in the “Custom Code” section of the site: it often indicates the provider.

How to verify that new registrations are arriving correctly

To confirm that everything is working:

1. Try registering on the published website.
2. Wait 1 or 2 minutes
3. Open your marketing tool
4. Search for the address you just used.
5. Check its status

If the address does not appear, it means that: ● the form is no longer correctly linked to the tool ● the API or integration key has been modified ● the destination list no longer exists ● a website update has broken the connection

💡 Manual testing after each upload is the best way to avoid losing subscribers.

Best practices for organizing your registrants

• Always use a single list to centralize subscribers ● Avoid multiple forms with different destinations ● Add tags depending on the signup page (footer, pop-up, special offer) ● Regularly check pending signups for double opt-in ● Export your contacts once a month to create an internal backup

Proper management facilitates campaigns, segments, and marketing follow-ups.

Conclusion

To view the email addresses of people subscribed to your newsletter, go directly to the tool to which your form is connected: Mailchimp, Brevo, Campaign Monitor, CRM, or Google Sheets. Emails are never stored on the website itself, but are automatically sent to an external platform. Regular checks ensure that your data collection is working correctly.