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Why are the images blurry on some pages?

Improve the clarity and visual quality of your hotel website

Key points:

  • Identify the causes of blurry images in Webflow.
  • Use the correct export formats and dimensions.
  • Check your responsive and Retina display settings.

Blurry images can negatively impact the perceived quality of your hotel website and affect visitor trust. In Webflow, this problem is often related to image size, compression, or responsive design. Here's how to fix it effectively.

1. Check the original size of the images

An image that is too small, when enlarged in Webflow, automatically becomes blurry.

  • Check the original resolution: it must be at least equal to the display size on the website.
  • For example, for a full-width banner, use an image of at least 1600 to 2000 pixels. 💡 Tip: Don't exceed 1200 pixels for secondary visuals; this balances sharpness and performance.

2. Avoid over-compression during import

When you compress an image too much before importing it, the details disappear.

  • Use smart compression tools like TinyPNG, Squoosh, or Compressor.io.
  • Maintain a quality of 70-80%; beyond that, degradation becomes visible. 💡 Always export in WebP for better visual quality with a smaller file size.

3. Check the responsive settings in Webflow

Webflow automatically creates multiple versions of an image depending on the screen size.

  • Enable the Responsive Image option during import.
  • Avoid forcing fixed widths (in pixels) in the Designer: use max-width: 100% instead.
  • Check the quality on mobile and tablet: sometimes Webflow loads a lighter version to speed up loading.

4. Adapt images to Retina displays

On Retina displays (MacBook, iPhone), an image that is not properly adapted may appear blurry.

  • Double the resolution when exporting (e.g., 2000px for a 1000px display).
  • Name your files accordingly (e.g., hotel-room@2x.webp). 💡 This allows Webflow to display a high-density image on modern screens without loss of sharpness.

5. Control the display mode in Webflow

Certain style settings can affect the quality:

  • If you are using a background image, avoid forced resizing (“stretch”).
  • Choose either Cover or Contain as appropriate.
  • If the image is being used as a logo or icon, import it in SVG format for perfect vector rendering.

Best practices for hotel websites

  • Opt for bright, well-framed, and losslessly compressed images.
  • Test each page on desktop and mobile before publishing.
  • Maintain consistency in style (horizontal format for rooms, vertical for portraits).

Conclusion

Blurry images on Webflow often result from a poor balance between size, compression, and responsiveness. By optimizing your visuals and following best export practices, you guarantee a crisp, professional, and immersive result—essential for attracting travelers and strengthening your hotel's image.