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Why hasn't Google indexed my Webflow site yet?

Understanding the indexation period

Key points • Google can take several days to discover a new site • SEO settings, the sitemap, and robots.txt influence indexing • Checking in Search Console can identify any potential blocks

When you launch a new hotel website or after a major redesign, it's normal to find that Google hasn't yet indexed it. Indexing is never instantaneous: Google must first discover the site, crawl its pages, analyze its structure, and then decide whether or not to add it to its index. Here are the most common reasons and how to speed up the process.

To begin, ensure your site is published and publicly accessible. A site in draft mode or protected by password protection cannot be indexed. Also, verify that your domain is properly connected and secured with HTTPS.

Next, analyze your robots.txt file. If it mistakenly contains a “Disallow: /” directive, Google will be completely blocked. By default, the automatic configuration is correct: there's no need to modify it except in very specific cases.

The sitemap plays a central role in page discovery. Verify that it is accessible at yourhotel.com/sitemap.xml. If it doesn't load or contains only a few pages, indexing may be delayed. Also, ensure that essential pages are published.

💡 Tip: Some CMS pages will only be visible in the sitemap if at least one published item exists in the collection. An empty collection will not appear in the sitemap.

The most common reason for a website not being indexed is a noindex setting that was accidentally enabled in the SEO settings. Open your homepage's SEO settings and check that the "Prevent search engines from indexing this page" option is not selected.

The most effective way to understand why Google is slow is to use Google Search Console.

  1. Connect your domain
  2. Open the “URL Inspection” tool
  3. Enter your homepage
  4. Check: • if Google has crawled it • if it is blocked by robots.txt • if it is marked as noindex • if it has not yet been discovered

If the site is new, it may take Google a few days to crawl it. You can speed up the process by clicking on “Request indexing”.

Finally, check for any major technical errors: • very slow loading • inactive HTTPS certificates • incorrect redirects • pages returning 404 errors

These problems can slow down crawling and discourage Google during its initial attempts.

Conclusion

If Google hasn't yet indexed your hotel website, it's usually not a serious problem. By checking your sitemap, robots.txt, SEO settings, HTTPS, and using Google Search Console, you can speed up indexing and ensure good visibility in search results.