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Why isn't my site appearing in the results yet?

Understanding the lack of visibility

Key points • A newly published site can sometimes take several days to appear • SEO settings, the sitemap, and indexing play a crucial role • Google must crawl, analyze, and validate your site before displaying it

It's common for a newly launched hotel website not to appear immediately in Google. Indexing can sometimes take time, especially during a first launch or after a major redesign. Several factors can explain this delay, all of which are easy to verify.

First, make sure your site is published and accessible. If your domain isn't yet connected, if HTTPS isn't enabled, or if incorrect redirects are in place, Google won't be able to crawl your site properly.

Next, check that your pages aren't accidentally set to noindex. In your SEO settings, the "Prevent search engines from indexing this page" option should be disabled for all pages intended for the public. A single configuration error on the homepage can block the entire hotel website.

The robots.txt file should also be checked. By default, the automatically generated version is correct. However, if you find a "Disallow: /" in it, Google is completely blocked. You can view your robots.txt file by adding /robots.txt to your domain.

The sitemap is essential for speeding up the discovery of your pages. Verify that it is accessible via: yourhotel.com/sitemap.xml. It should contain your main pages and your dynamic CMS pages. If any pages are missing, ensure that they are published and correctly configured.

💡 Tip: An empty CMS collection will not appear in the sitemap. Make sure that at least one item is published in each collection.

The most important step is to use Google Search Console. It allows you to find out if Google knows about your site or not.

  1. Add your domain to Search Console
  2. Verify it via a DNS record.
  3. Use the “URL Inspection” tool on your homepage.
  4. Click on “Request indexing”

This action informs Google that you want to speed up crawling.

In some cases, a site may not appear due to: • insufficient or very similar content between pages • very slow performance • technical errors (404, 500, redirect loops) • a recently changed domain • a redesign with many modified URLs without redirects

All these factors can delay the appearance in the results.

Finally, remember that Google can take anywhere from a few hours to a few days to index a new site. As long as you have a clean sitemap, indexable pages, and an accessible structure, indexing will eventually happen.

Conclusion

If your hotel website isn't yet appearing in Google search results, check its indexing, noindex tag, robots.txt file, sitemap, and domain name. With these checks and an indexing request submitted through Search Console, your site will quickly become visible in the results.