How do I check how my site appears on Google (SEO preview)?

Why check your appearance on Google?

Key points • SEO preview lets you see how your pages appear in search results • Meta title and meta description influence click-through rate • Testing tools help you optimize your Google presence

When working on your hotel website's SEO, it's essential to regularly check how your pages appear in Google. SEO previewing allows you to anticipate the final display of your titles, descriptions, and URLs, and to adjust your content to maximize clicks from travelers.

To begin, access the SEO settings for your static or dynamic pages. Most editing environments offer a preview area that simulates how your page will appear on Google. There, you'll see the meta title, URL, and meta description as they might appear in search results. This isn't an exact replica of how Google displays your page, but it's a very useful approximation for your optimizations.

Next, test your pages on Google Search Console, an essential tool for any hotel website. In the “URL Inspection” tab, enter the address of the page you want to analyze. You will get: • the version indexed by Google • the crawl status • any technical issues • a preview of the SEO appearance as Google reads it

💡 Tip: If you have just changed your meta title or description, click on “Request indexing” to speed up the process for Google to take it into account.

Another very useful tool is the Rich Results Test. It allows you to check if your page contains structured data (for example, Article, Offer, Event), and if this data can influence how your result appears in Google.

For a more visual preview, use a third-party tool like Google Snippet Preview. These simulators replicate the appearance of a search result (blue title, green URL, description). They help you adjust the length of the title and description so they aren't truncated.

Also consider testing different pages of your website: homepage, rooms, restaurant, blog, news, offers. Each type of content requires a specific SEO approach, with keywords tailored to the hotel industry.

Finally, keep in mind that Google sometimes automatically modifies your meta descriptions if the page content seems more relevant to the user's query. A preview is therefore a guide, but not an absolute guarantee of the final display.

Conclusion

Checking how your hotel website appears in Google is essential for optimizing your SEO. With the built-in preview, Google Search Console, and snippet simulators, you control how your pages appear and improve your visibility to travelers.