My old domain needs to redirect to the new one, how do I do that?

Why implement a redirect?

Key points • A 301 redirect preserves your SEO • It ensures a seamless experience for your visitors • It prevents 404 errors and strengthens the authority of the new domain

When you change your hotel website's domain name, it's essential to redirect the old one to the new one. This step ensures that all your visitors, as well as search engines, are automatically directed to the correct address. The goal is to cleanly transfer your SEO authority while avoiding broken links.

The method involves setting up 301 redirects. These tell browsers that the old domain should be permanently replaced by the new one. This operation is not performed in the website management tool but directly with your domain provider, where you manage your DNS.

To begin, log in to your registrar (OVH, GoDaddy, Google Domains, Infomaniak, etc.). Locate the tab related to URL redirects or transfers. The interface varies depending on the provider, but the 301 Redirect or Permanent Redirect option is almost always available. Enter your old domain in the source field, then your new domain in the destination field. Save and apply the rule.

💡 Tip: Enable full protocol redirection (https://yourdomain.com) to ensure that all variants are properly supported.

Once the redirection is activated, test several pages from the old domain to verify that everything points correctly to the new one. Keep the old domain active for a few weeks to ensure that all external links and indexed results still work during the transition.

Finally, remember to update your internal links and sitemaps to reflect your new domain. Search engines will quickly recognize the change and update their index.

Conclusion

Redirecting your old domain to the new one is an essential step when changing your address. By setting up a 301 redirect from your domain provider, you ensure seamless continuity for your visitors and preserve the SEO authority of your hotel website.